SaaS Link Building: Quick Wins

Unlike traditional businesses, SaaS companies rely heavily on a solid digital presence to attract and retain customers. That's where SaaS link building comes in. Effective link building strategies can catapult your SaaS business to the top of search engine results, drive organic traffic, and establish your brand as an industry authority.

At Breaking B2B, we craft bespoke link building campaigns tailored to the specific needs of SaaS companies. Our expertise stems from a deep understanding of the SaaS ecosystem, combined with cutting-edge SEO techniques.

Whether you're a startup looking to make a mark or an established player aiming to maintain your edge, this guide will walk you through the essentials of SaaS link building

SaaS link building is a specialised branch of digital marketing that focuses on acquiring high-quality backlinks for Software as a Service (SaaS) companies.



Unlike traditional link building, which might cater to a broad spectrum of industries, SaaS link building zeroes in on the unique challenges and opportunities within the software market.

The primary goal is to enhance the online visibility and authority of SaaS platforms, driving organic traffic and improving search engine rankings.To achieve this, marketers employ various strategies, including content creation, guest blogging, and partnerships with industry influencers.

In summary, SaaS link building is a nuanced approach that requires an in-depth understanding of the software industry, strategic content creation, and a network of valuable connections.

When executed correctly, it can substantially boost a SaaS company's online presence and drive sustainable growth.

Higher rankings on search engine results pages (SERPs) lead to increased visibility, driving more organic traffic to your site. This influx of visitors can translate into more trials, subscriptions, and ultimately, revenue.

Moreover, backlinks are considered a vote of confidence from other websites. When authoritative sites link to your content, it signals to search engines that your SaaS solution is credible and valuable.

This can significantly boost your domain authority, further improving your ranking prospects. In an industry where trust and reliability are crucial, having a strong backlink profile can set you apart from competitors.

Link building also fosters relationships with industry influencers and thought leaders. By collaborating on content or earning mentions, you gain backlinks and tap into their audience, extending your reach and brand awareness. For SaaS companies, where the sales cycle can be lengthy, establishing these connections can be a game-changer.

As you can see, link building is not just an SEO strategy but a comprehensive approach to establishing authority, credibility, and visibility in the SaaS market. Ignoring this critical aspect could mean missing out on growth opportunities.

Let’s look at the top link building techniques you should use to make your SaaS company more discoverable.

1. Create High-Quality, Shareable Content

Start by crafting high-quality, shareable content that resonates with your audience. Focus on the following content types:

• Blog Posts and Articles

Creating high-quality, shareable blog posts and articles is essential for boosting your SaaS company's online presence and authority. Start by addressing pain points and answering questions your target audience frequently asks.

Use straightforward language and break down complex topics into easily digestible pieces. This approach helps your readers and makes your content more likely to be shared.

Incorporate relevant keywords naturally throughout your content to improve search engine visibility. But remember, keyword stuffing can harm readability and search rankings, so use them wisely.

Adding compelling visuals like infographics, charts, or screenshots can also help illustrate your points and keep readers engaged. Don't forget to promote your blog posts and articles on social media platforms and industry forums.

Lastly, regularly update your blog with fresh content to keep it relevant and authoritative. Consistent, quality content will attract backlinks organically, helping your SaaS site climb higher in search engine results.

• Guides, E-Books, Podcasts

Beyond blog posts and articles, you can build authority and attract backlinks by producing in-depth guides, e-books, and engaging podcasts.

• Thorough Guides: Create thorough guides that delve deeply into specific topics relevant to your SaaS product. These guides should be well-researched, detailed, and provide actionable insights. When you offer valuable information, other sites are more likely to link to your guide as a resource.
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• E-Books: E-books allow you to package a wealth of knowledge into a convenient format your audience can download and refer to repeatedly. Ensure your e-book addresses a significant pain point or interest area for your target audience. By providing substantial value, your e-book can become a go-to resource, attracting backlinks and shares.
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• Podcasts: Launching a podcast can help you reach a broader audience. Invite industry experts, discuss trends, and share unique insights. Podcasts can generate backlinks when shared on social media, featured in industry round-ups, or cited by other content creators.
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Use these content types strategically to enhance your SaaS company's online presence and authority.

• Infographics and Memes on Social Media platforms

These visual tools grab attention quickly and convey complex information in an easily digestible format.When creating infographics, focus on presenting valuable data or insights your audience finds useful. Make sure they're visually appealing and well-designed, because a poorly made graphic can do more harm than good.

Memes, on the other hand, can inject humour and relatability into your content. They're excellent for tapping into trending topics and connecting with your audience on a more personal level.

When done right, memes can spread like wildfire, garnering shares and backlinks without much effort.

However, always verify that your memes align with your brand's voice and values to avoid any potential backlash.Sharing these types of content on platforms like LinkedIn, X, and Instagram will maximise your reach.

2. Guest Podcasting

Guest podcasting often provides an excellent opportunity to showcase your expertise and reach a wider audience. Being a guest on relevant podcasts allows you to tap into established listener bases who are already interested in what you offer. It's a great way to build credibility and generate high-quality backlinks to your site.

Here's how you can make the most of guest podcasting:

Pitch Effectively: Craft a persuasive pitch to podcast hosts. Highlight your expertise, suggest topics you can discuss, and explain how your insights will benefit their audience. Personalise each pitch to show you've done your homework on their show.

Identify Relevant Podcasts: Research podcasts catering to your industry or niche. Look for those with a decent listener base and a history of engaging content. Tools like Listen Notes can help you find suitable options.

Provide Value: Focus on delivering value once you're on the podcast. Share actionable insights, real-life examples, and practical tips. The more value you provide, the more likely listeners will visit your website and link back to your content.

3. Guest Publishing

When you publish guest posts, you're tapping into an established audience that trusts the host site. This exposure can drive traffic back to your site and improve your search engine ranking through high-quality backlinks.

To get started, identify reputable blogs and websites that cater to your target audience. Look for sites with strong domain authority and engaged readership.

Reach out to the editors or content managers with a well-crafted pitch that highlights the value you can offer their readers. Be concise and focus on how your insights or solutions can address common pain points in the industry.

When writing your guest post, prioritise delivering valuable, actionable content. Make sure your writing is clear, engaging, and free of jargon.Include relevant examples and data to support your points. Don't forget to incorporate a natural link back to your site, ideally within the content or in your author bio.

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4. Create Unique Research Reports

Creating unique research reports can set your SaaS company apart by demonstrating thought leadership and providing valuable insights to your audience. When you publish original research, you're showing your expertise and giving people a reason to link back to your content.

Here's how you can make the most out of creating these reports:

Identify Relevant Topics: Focus on subjects that matter to your audience and are aligned with your industry. Conduct surveys, gather data, and analyse trends that your potential customers find intriguing.

Present Clear, Actionable Insights: Don't just dump data. Interpret the findings and present clear, actionable insights. This makes your report informative and practical, encouraging readers to share it with others.

Design Visually Appealing Reports: Invest in good design. High-quality visuals like charts, infographics, and graphs make the data more digestible and engaging. A well-designed report is more likely to be shared and cited.

5. Partnerships and Collaborations

Partnering with other companies and influencers in your industry can greatly enhance your SaaS company's credibility and visibility. These partnerships can introduce your brand to new audiences, driving traffic and increasing your domain authority.

Start by identifying potential partners who share your target audience but aren't direct competitors. Look for companies with complementary products or services and influencers with a strong, engaged following.

Once you identify potential partners, initiate contact by highlighting mutual benefits. Propose collaboration ideas like co-hosted webinars, joint research projects, or cross-promotional content.

These activities not only generate valuable backlinks but also position your company as a thought leader in your niche.

Collaborations can also take the form of guest blogging. Offer to write insightful articles for your partner's blog while inviting them to do the same for yours. This practice not only builds backlinks but also enhances content diversity and quality.

Furthermore, consider affiliate marketing partnerships. By incentivising other businesses or influencers to promote your SaaS product, you can gain high-quality backlinks and boost your referral traffic.

How many have you checked off the list?  > B2B SaaS SEO Checklist

6. PR and Media Outreach

Engaging in PR and media outreach is a powerful strategy that can get your brand noticed by a broader audience.

To make the most of your PR and media efforts, consider these key steps:

• Press Releases: Craft compelling press releases for major announcements like product launches, funding rounds, or significant milestones. Distribute them through reputable PR distribution services to reach relevant journalists and publications.
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• Guest Articles: Write guest articles for well-regarded industry blogs and online magazines. Share your expertise on topics that resonate with your target audience, and include backlinks to your site. This not only drives referral traffic but also boosts your domain authority.
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• Media Pitches: Develop personalised media pitches to journalists and influencers in your niche. Highlight unique angles about your SaaS product and how it solves real problems. Building relationships with media professionals can lead to feature stories, interviews, and more.

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7. Resource Pages and Directories

Resource pages are curated lists of valuable content, often categorised by industry or topic.Start by identifying resource pages within your niche. Use search queries like 'best [your industry] resources' or 'top [your industry] tools.'

Once you find suitable pages, reach out to the site owners with a personalised email. Explain why your SaaS product or content would be a valuable addition to their list. Be concise and highlight the unique benefits you offer.

Directories, on the other hand, are platforms like G2 and Capterra where businesses can list their services. Submitting your SaaS company to reputable directories builds backlinks and increases your chances of being discovered by potential customers.

Focus on niche-specific directories relevant to your industry. Ensure your listings have detailed descriptions, accurate contact information, and keywords that describe your services.

8. Case Studies and Customer Stories

Creating case studies and sharing success stories are powerful tools in your link-building arsenal. They provide real-world evidence of your product's value and can attract high-quality links.

Case Studies

Showcasing detailed case studies and customer stories can greatly enhance your link-building efforts for a SaaS company.

Here's how you can effectively use case studies:

• Highlight Success Metrics: Show tangible results your software has achieved for clients. Use specific data points, percentages, and before-and-after comparisons. This makes your case study more convincing and shareable.
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• Tell a Compelling Story: Structure your case study like a narrative. Start with the client's problem, describe the solution your SaaS provided, and finish with the successful outcome.Engaging storytelling not only keeps readers interested but also makes your content more link-worthy.
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• Include Client Testimonials: Incorporate quotes and feedback from your clients. Authentic testimonials add credibility and humanise your case study, making it more relatable and trustworthy.

When you create detailed case studies with these elements, you create valuable content that others in your industry will want to link to. This strengthens your SEO and establishes your SaaS company as a thought leader in the market.

Share Success Stories

Find your most compelling success stories. Reach out to satisfied customers and ask if they're willing to be featured.

Highlight the challenges they faced, how your product provided a solution, and the tangible results they achieved. Make these stories relatable and data-driven to maximise impact.

Once your case studies are ready, promote them through multiple channels. Share them on your website, blog, social media, and newsletters.

Pitch them to industry blogs and online publications. The more places your success stories appear, the higher the chance of earning quality backlinks. You could also encourage your customers to share their success stories on their blogs or websites, including a backlink to your site

9. Skyscraper Technique

The Skyscraper Technique can skyrocket your link-building efforts by leveraging top-performing content and making it even better. Here's how you can effectively use this method to attract high-quality backlinks for your SaaS company.

First, find content in your niche that's already performing well. Use tools like Ahrefs or BuzzSumo to find these top-ranking articles or blog posts. Look for content that has garnered a lot of shares and backlinks.

Next, create your own version of this content, but make it superior. This could mean adding more detailed information, including more in-depth data, or presenting it in a more engaging format. The goal is to create the ultimate resource on the topic.



Finally, promote your improved content to the right audience. Reach out to websites that have linked to the original content and show them how your version is more valuable.

For further expert advice on technical SaaS here's my guide!  >  SaaS SEO Technical Guide

10. Community Engagement

Participate in industry forums (Reddit and Quora) and social media groups relevant to your SaaS niche. Share your insights, answer questions, and contribute valuable information. This establishes you as an authority and organically attracts backlinks from others who see you as a credible source.

Organise or participate in webinars, podcasts, and online events. These platforms offer opportunities to connect with your audience on a deeper level and get your brand mentioned on various mediums, generating backlinks.

Don't forget to network with industry influencers and thought leaders. By collaborating on joint projects or guest posting on their blogs, you can tap into their established audience, gaining exposure and valuable backlinks.

Additionally, engage with your existing customers. Respond to their comments, emails, and feedback promptly. When customers feel valued, they're more likely to share your content and link back to your site.



Create a community around your brand by hosting user groups or virtual meetups. This fosters a sense of belonging and encourages members to promote your SaaS product through their own networks, further enhancing your link-building efforts.

11. Reviews

When potential customers see real users praising your SaaS product, they're more likely to believe in its value.

Platforms like G2, Capterra, and Trustpilot are influential in the SaaS world. Encourage your happy clients to leave reviews on these sites.

Not only do these reviews help in building trust, but they also often get picked up by other websites, creating additional backlinks.

Each of these tools brings its unique features and strengths to the table, and understanding them in detail can significantly enhance your link-building strategy.

i. Ahrefs

Known as one of the most robust and comprehensive tools in the SEO industry, Ahrefs is a powerhouse for link building. It offers numerous features like a massive backlink index, keyword research, content exploration, and competitor analysis.

With Ahrefs, you can easily identify who is linking to your competitors, find broken links, and discover link opportunities. The tool's Site Explorer feature allows you to deep dive into any website's backlink profile, providing insights into the quality and quantity of links.

Ahrefs also offers a Content Explorer which helps you find the most shared content in your niche, opening up possibilities for outreach and link building. Moreover, its user-friendly interface makes the process of analysing and acting on data much simpler.

ii. SEMrush

SEMrush is another formidable tool in the SEO toolkit, offering extensive link building capabilities. It provides in-depth competitive analysis, allowing you to see where your competitors are getting their links and which keywords they rank for.

The Backlink Analytics and Backlink Audit tools are particularly useful for identifying the quality of backlinks and spotting potentially harmful links.

SEMrush's Link Building Tool helps streamline the outreach process by identifying prospects, managing email campaigns, and tracking the success of your link-building efforts. Its comprehensive set of features ensures that you can build a strong and diverse backlink profile.

iii. Moz Link Explorer

Moz Link Exploreris a staple for many SEO professionals. This tool is especially renowned for its Domain Authority (DA) and Page Authority (PA) metrics, which help you gauge the strength and relevance of potential backlinks.

With Moz Link Explorer, you can track your site's inbound links, discover new link-building opportunities, and understand the linking structure of your competitors.

The tool also offers a Spam Score feature that identifies potentially harmful links that could negatively impact your SEO efforts. Moz's user-friendly interface and detailed reports make it easier to develop and refine your link-building strategy.

iv. BuzzStream

BuzzStream makes the outreach process for link building more efficient and effective. It excels in managing relationships with influencers, bloggers, and webmasters.

BuzzStream helps you build and organise your outreach lists, manage email communications, and track the progress of your campaigns.

What’s more, BuzzStream's project management features ensure that you stay organised and can easily collaborate with team members. Its focus on relationship-building makes it a valuable asset for any link-building campaign.

v. Hunter.io

Hunter.io helps you find and verify email addresses, making it an indispensable tool for link-building outreach. With Hunter.io, you can easily find contact information for any domain, allowing you to reach out to website owners, influencers, and bloggers.

The tool also offers a bulk email search feature, which is useful for large-scale outreach campaigns. Hunter.io's Email Verifier ensures that the email addresses you collect are valid, reducing the bounce rate of your outreach emails.

vi. NinjaOutreach

NinjaOutreach provides a database of influencers, bloggers, and business profiles, allowing you to find the right people to connect with. NinjaOutreach offers features such as automated outreach, email templates, and campaign tracking.

The tool's CRM functionality helps you manage relationships and ensure your outreach efforts are well-organised. NinjaOutreach also offers detailed analytics, allowing you to measure the success of your campaigns and refine your strategies. Its versatility and all-in-one approach make it a valuable tool for any link-building campaign.

For a comprehensive guide on all things SaaS SEO, here you go!  >   SaaS SEO Guide

At Breaking B2B, we offer top-tier SaaS link building services. By entrusting your link-building needs to our expert team, you can focus on innovation, customer satisfaction, and scaling your business. Let us handle the complexities of SEO while you reap the rewards.

Contact Breaking B2B today to discuss link building for your SaaS.