Construction Companies SEO
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SEO to drive a steady flow of organic leads for your construction company.

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Dedicated SEO Services for Construction Companies

  JUSTIN ROWE

   Founder @ Impactable

   #1 B2B LinkedIn Ads Agency

  BRANDON

   CMO @ Tech Company

    B2B SaaS Platform

SEO for Construction Companies

We provide effective SEO for construction companies. Drive traffic, increase visibility, and boost leads with our proven techniques. Boost your online presence and dominate search engine rankings with our top-notch services.

PRICING

SEO packages for Construction companies typically start from:

Why SEO is Essential for Construction Businesses

RACHAEL

   Director @ Wildsparq - B2B SaaS Company

"I interviewed several agencies to take on this project, but Sam and Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It’s great content, it sounds like our brand voice, it’s thorough, it’s well researched, and I’m really happy with the results. In the first 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn’t recommend them enough for SEO, CRO, hosting, & managing your website".

Search Engine Optimisation (SEO) is the key to ensuring that your construction business stands out in the digital landscape. With more and more clients turning to the internet to find construction services, implementing effective SEO strategies is vital. And this is where professional SEO for construction companies agency services come in handy.

One of the main benefits of SEO for construction businesses is increased visibility. When you optimise your website and content for search engines, your business appears at the top of search engine results pages. This not only drives more traffic to your website but also enhances brand awareness and credibility.

Moreover, SEO helps target the right audience. By utilising relevant keywords and optimising your content, you can attract high-intent customers who are actively searching for construction services. This targeted approach increases the likelihood of converting leads into clients and maximises the return on investment for your marketing efforts.

Additionally, SEO plays a crucial role in building trust with your audience. When your construction business consistently appears at the top of search results, potential clients are more likely to view you as an industry leader.

This trust factor can significantly impact their decision-making process when choosing a construction company for their project.

Technical SEO Considerations for Construction Firms

For construction companies, implementing technical SEO strategies helps outshine competitors and reach your target audience effectively. Technical SEO involves optimising your website's infrastructure and backend elements to improve its visibility and ranking on search engines.

Here are some key technical SEO considerations:


  • Mobile-Friendly Design: With the increasing use of mobile devices, having a responsive website design is paramount. Ensuring your construction firm's website is mobile-friendly not only enhances user experience but also positively impacts your search engine rankings.


  • Site Speed Optimisation: In the construction industry, where time is of the essence, a fast-loading website is crucial. Slow-loading websites can lead to high bounce rates and negatively impact your SEO efforts. You can optimise your site's speed by compressing images and leveraging browser caching.


  • Schema Markup Implementation: Implementing schema markup on your website helps search engines understand your content better, leading to enhanced search visibility. Using schema markup to highlight project details, services offered, and customer reviews can make your website more appealing to search engines and potential clients.


  • URL Structure and Navigation: A clear and organised URL structuremakes it easier for users to navigate your website and helps search engines crawl and index your pages efficiently. Ensure your construction firm's website has a logical URL structure and user-friendly navigation menus to enhance SEO performance.

Incorporating these technical SEO considerations into your construction firm's digital marketing strategy can help you stay ahead of the competition and drive more organic traffic to your website.

Ready to grow your B2B company with  a construction company SEO package?

Local SEO Tips for Construction Businesses


Here are some valuable tips on how you can improve your local SEO strategy to stand out from the competition and drive more traffic to your website:


  1. Claim and Optimise Your Google My Business Listing: One of the most effective ways to improve your local SEO is by claiming and optimising your Google My Business listing. Make sure your business name, address, and phone number are accurate and consistent on all platforms. Add high-quality photos, business hours, and a detailed description of your services to make your listing more attractive to potential customers.

  2. Use Local Keywords: Incorporating local keywords into your website content allows you to attract local customers. Include keywords that are relevant to your location and services in your website copy, meta tags, and headings. This will help improve your chances of appearing in local search results when potential customers are looking for construction services in your area.

  3. Generate Customer Reviews: Customer reviews play a significant role in local SEO rankings. Encourage satisfied customers to leave positive reviews on your Google My Business listing and other review sites. Responding to reviews, both positive and negative, shows that you value customer feedback and can help build trust with potential customers.

  4. Create Local Content: Creating local content on your website can help you establish your authority in your area and attract local customers. Consider writing blog posts about local construction projects, industry news, or tips for homeowners in your area. This will not only help improve your SEO but also engage your target audience and drive more traffic to your website.

  5. Build Local Citations: Building local citations on reputable online directories can help improve your local SEO rankings. Ensure your business information is consistent across all platforms, including your website, social media profiles, and online directories. This will signal to search engines that your business is legitimate and trustworthy.


Implementing these local SEO tips can help your construction business rank higher in local search results and attract more customers. If you need assistance with optimising your website for local SEO, our agency is here to help.

On-Page SEO Best Practices for Construction Websites


Here are on-page SEO best practices specifically designed to boost your construction website's visibility and drive organic traffic:

Keyword Research and Integration

The foundation of successful on-page SEO begins with thorough keyword research. Identify relevant keywords and phrases that your target audience is searching for.

These keywords should be strategically integrated into your website's content, including headings, meta tags, and image alt text. By incorporating these keywords naturally throughout your website, you can improve your chances of ranking higher in search engine results pages.

High-Quality Content Creation

Content is king in the world of SEO, and construction websites are no exception. Create informative, engaging, and valuable content that resonates with your audience.

From blog posts to project case studies, showcasing your expertise through high-quality content attracts visitors and establishes your authority in the construction industry.

Page Speed and Performance

A fast-loading website provides a better user experience and impacts your search engine rankings.Optimise your construction website's page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.

Improving your website's performance reduces bounce rates and increases the likelihood of visitors exploring more of your content.

Meta Tags and Descriptions

Meta tags, including title tags and meta descriptions, play a vital role in on-page SEO. Craft compelling and relevant meta tags that accurately reflect the content of each page on your website. Incorporate keywords naturally while maintaining an engaging tone to entice users to click through to your site from search engine results pages.

B2B Website Customer Results

B2B Service Provider

How We Helped:

  • Client shares a set of focus keywords
  • We had just 90 days to bring results
  • Built out and updated target landing pages
  • Crafted best in class content following E-E-A-T
  • Happy client with solid rankings, growth and leads

B2B Service Provider

#1

Number one rankings for focus (high buying intent)

90 days

Just Ninety days to achieve these results

17.1k+

Scaled traffic to 17.1k+ visits per month

Niche

Competitive accounting and tax niche

Off-Page SEO Tactics to Boost Visibility for Construction Companies


Off-page SEO tactics can play a crucial role in improving your visibility in search engine results and attracting potential clients to your business.
As a leading agency offering SEO for construction companies, we understand the importance of implementing effective off-page strategies.

What is Off-Page SEO?

Off-page SEO refers to the actions taken outside of your website to improve its search engine rankings. These tactics focus on building your website's authority, credibility, and relevance.

Here are some proven strategies that can help construction companies improve their search engine rankings and attract more potential customers:


  • Build High-Quality Backlinks: Backlinks from reputable websites are an important ranking factor in search engine algorithms. Earning backlinks from industry-related websites, directories, and influencer blogs helps you improve your website's authority and credibility in the eyes of search engines.

  • Social Media Engagement: Engaging with your audience on social media platforms like Instagramand LinkedIn can help increase your brand visibility and drive traffic to your website. Share valuable content, interact with followers, and encourage social sharing to boost your online presence.

  • Guest Posting: Guest posting in the construction industry involves writing and publishing articles on external websites related to construction, with a backlink to your own website. This off-page SEO tactic helps to build brand awareness, drive traffic, and improve search engine rankings.

  • Online PR and Outreach: Building relationships with industry influencers, journalists, and bloggers in the construction sector can help you secure valuable media coverage and backlinks.

Content Marketing Strategies for the Construction Sector


Content marketing is a powerful tool for construction businesses to showcase their expertise, build credibility, and engage with their target audience.

But in such a competitive industry, you need to have a well-thought-out strategy in place. Here are some content marketing strategies specific to the construction industry that can help you stand out from the crowd:


  1. Showcase Your Projects: One of the most effective ways to market your construction company is by showcasing your completed projects. Share before-and-after photos, client testimonials, and project details to demonstrate your skills and expertise. This not only helps build trust with potential clients but also serves as a portfolio of your work.

  2. Educational Blog Posts: Create blog posts that provide valuable insights and information related to the construction industry. Topics could include tips for home renovation, the latest construction trends, or how-to guides for DIY projects. By sharing your knowledge, you position your company as an authority in the field and attract visitors who are seeking valuable information.

  3. Video Content: In the construction industry, visual content is key. Consider creating video content that showcases your projects, gives behind-the-scenes glimpses of your work process, or provides educational content in an engaging format. Videos are highly shareable and can help increase your brand visibility online.

  4. Social Media Engagement: Use social media platforms to engage with your audience, share your content, and showcase your projects. Use platforms likeLinkedIn and X to connect with potential clients, industry professionals, and influencers. Engaging with your audience on social media can help build relationships and drive traffic to your website.

Contact us today to learn more about how our SEO services can help you implement these content marketing strategies and drive growth for your business.

Common SEO Mistakes to Avoid in the Construction Sector


Many businesses in the construction sector often make common SEO mistakes that can hinder their success. Here are the most common mistakes that you need to be aware of for your construction business to thrive online:



  • Keyword Stuffing: Keyword stuffing involves overloading web content with keywords in an attempt to manipulate search engine rankings. While keywords are important for SEO, overusing them can result in penalties from search engines and negatively impact the user experience. Instead, focus on creating high-quality, informative content that naturally incorporates relevant keywords.

  • Ignoring Local SEO: Construction companies often serve specific geographic areas, making local SEO vital for attracting nearby customers. Neglecting local SEO tactics like optimising Google My Business listings and creating location-specific content can limit visibility in local search results.

  • Neglecting Mobile Optimisation: With the majority of internet users accessing websites on mobile devices, mobile optimisation is non-negotiable. Construction companies that fail to optimise their websites for mobile devices risk losing potential customers due to slow loading times, poor user experience, and lower search engine rankings. Responsive design, fast loading speeds, and mobile-friendly content are essential for enhancing the mobile user experience and improving SEO performance.

  • Lack of Quality Backlinks: Backlinks play a significant role in SEO by signalling to search engines that a website is trustworthy and authoritative. However, some construction companies make the mistake of focusing on quantity over quality when it comes to backlinks. Focus on obtaining high-quality backlinks from reputable websites in the construction industry to boost search engine rankings and establish credibility.

  • Thin Content: Another common SEO mistake in the construction sector is publishing thin, low-quality content that lacks depth and value. Search engines favour content that is informative, engaging, and relevant to users' queries. Construction companies should invest in creating comprehensive, well-researched content that addresses common questions, provides solutions to problems, and showcases expertise in the industry.

Measuring SEO Success in the Construction Industry

How can you measure the success of your SEO efforts in the construction industry? One key metric to consider is organic traffic. By analysing the amount of traffic coming to your website from search engine results, you can gauge the effectiveness of your SEO strategies.

Increased organic traffic indicates that your website is ranking higher for relevant keywords, driving more potential customers to your site.

Another important measure is keyword ranking. Monitoring where your website ranks for important keywords related to construction services can give you insight into your SEO performance. Moving up in search engine rankings for targeted keywords can lead to more visibility and increased website traffic.

Tracking conversion rates is also essential for measuring SEO success. Conversions, such as form submissions or phone calls, indicate that your website is not only attracting visitors but also turning them into potential leads or customers. A high conversion rate shows that your SEO efforts are effectively driving valuable actions on your website.

These metrics can help you track the impact of your SEO efforts and make informed decisions to drive your business forward. Book a call with us today if you need SEO services for your construction business.

Specialist Construction Companies SEO Team

Build authority and position your construction company as an industry leader with help from our team of construction company SEO specialists. 

Lead SEO

Guiding the strategy for your site from initial review to planning and reporting calls and beyond.

Technical Team

Auditing sites, ensuring top performance. Prioritising development requests to maximise SEO impact.

UI Design

Nobody likes to land on a web page that looks like a huge wall of text. Our UI team ensure you don't :)

Content writers

Understanding customers' key goals and jobs to be done - crafting copy that resonates, ranks & converts.

Off-Page + PR Team

Building relevant & useful press & links to improve the authority & backlink profile of your site and business.

Our Construction Companies SEO Process

1. On-boarding

We begin with an informative on-boarding call between your team and ours to gain a comprehensive understanding of: your primary offers, ideal client persona, main sectors you serve, and the issues you address (plus the implications of not resolving them). 


Also, we look at any SEO or content work you've previously conducted, your Google ads (to identify high-performing keywords), your main competitors, and to strategise the future course of action.


2. Keyword and Competitor Research


We combine traditional and modern SEO keyword research strategies. Firstly, we identify high-intent keywords that potential clients use on Google when they're ready to engage in a sales dialogue (commercial keywords), and we prioritise these.


In the Software as a Service (SaaS) industry, popular keywords often include 'best [category] tool/software', '[competitor] alternatives', or '[offer] for [sector/persona you serve]', among others. For construction companies, this could be '[offer] company.’ For location-specific services, it might be '[offer] company in [location served]', or for specific industries; it could be '[service] for [industry/persona].'


In the case of modern keyword research, we utilise customer research to identify problem-focused searches, tasks-to-be-done searches, and common requests during sales calls; these may have low search volumes but are powerful in capturing high-intent leads.


We then shift our focus to middle and top-of-funnel searches like 'how to [job to be done for your client]', and curate articles to address niche problems/queries, which can drive relevant traffic and engage prospects. This could be through downloading a lead magnet, checking your podcast, signing up for a webinar or email list, etc.


We also provide continual keyword suggestions during our construction companies SEO campaigns to keep the traffic and leads relevant. We analyse competitors in terms of their focus keywords, site authority, backlink profiles, content structure, and areas where they fall short.


3. Website Content and Technical Review


After the initial keyword agreement, we map out the pages that need to be created for each focus keyword (prioritising the ones with commercial intent) or use existing site pages where applicable.


We then create briefs for these pages or can assist in developing the complete content to build trust, resonate with, and convert focused clients. We also offer assistance with design/development for the web pages/articles.


On the technical front, we cover all aspects of technical SEO including page speed, URL structure, meta-data, headings, image tags, sitemaps, page structure, menu organisation, re-directs, and more.


4. Identifying and Implementing Quick Wins for Your Construction Company SEO Campaign


We identify any pages that are ranking 11-50 organically on Google that align with your focus keywords. We then formulate a strategy to elevate these rankings by improving content, technical SEO, and conducting link work (if required) based on our research.


5. Off-page Activities


Our off-page activities include building high-quality backlinks from relevant sites within your niche, creating citations and directory uploads if applicable. We distribute content to trusted sites within your sector to build authority and robust backlinks, helping you rank for competitive keywords.


6. Regular Reporting and Communication


We maintain regular communication via email and video calls for updates and monthly planning. At the end of each month, you'll receive a comprehensive report detailing: organic ranking improvements, traffic increases, sales lead gains, work executed on and off-page, and the strategy for the next month.


Construction Industry SEO FAQS

  • >> What is SEO?

    It is the art of boosting your construction website's visibility on Google's unpaid search results. Optimising your site with relevant keywords and quality content allows you to attract more visitors and generate valuable leads. This way, you can establish a solid online presence within the construction industry.

  • >> What do I need before starting construction SEO?

    It's essential to clearly understand your target audience and the industries you aim to serve. This helps us identify focus keywords and create relevant content. Knowing your clients' pain points and goals is a plus.

    You need a well-functioning site showcasing:

    • Services offered
    • Target clients
    • Demonstrations of your work
    • Testimonials
    • Pricing details
    • Frequently asked questions (FAQs)
    • Valuable resources like a podcast, blog articles, and videos
    • Easy sales contact option. For instance, through a calendar booking platform

  • >> How long does construction SEO take to see results?

    Construction SEO usually yields results within the first 90 days, especially with niche-focused keywords. These targeted terms can drive leads quickly. However, more general keywords may take longer to rank. To provide precise expectations, we analyse your website, target audience, and competition. With this information, we can offer tailored recommendations to help boost your online visibility and generate leads.

  • >> Can you create content for our construction SEO campaign?

    Yes, we specialise in crafting content for construction SEO campaigns. Our professional writers create E-E-A-T (Experience, Expertise, Authority and Trust) -focused copy for your website pages and articles. For some teams with in-house writers, we normally provide detailed briefs, guidelines and roadmaps.

  • >> Do I have to get locked into a long construction SEO retainer?

    You don't have to commit to a long construction SEO retainer. We offer flexible options like 90-day sprints with clear goals. Many clients see significant improvements in organic rankings, traffic, and leads and decide to continue working with us afterwards.

  • >> Is SEO for every business?

    SEO is a powerful tool for many businesses, but it may not be suitable for every company. If your business operates in a niche where customer awareness is low, SEO may not be the ideal strategy. In such cases, focusing on channels where your target audience is active could be more effective. However, for established industries like construction with existing demand, SEO can significantly boost your inbound leads and revenue. Our agency can help determine if SEO is the right fit for your business goals.

  • >> Can I run a construction SEO campaign myself?

    Yes, you can run a construction SEO campaign yourself, but it requires expertise in technical SEO, niche content writing, and web development. Hiring individual specialists could cost around $64k each per year. Our agency offers construction SEO plans starting from $48k/year, providing cost-effective and expert-driven solutions for your construction business.

  • >> How much does SEO cost for construction companies?

    Our SEO services for construction companies typically start at $3k/month for a comprehensive strategy.


    This investment covers in-depth planning, regular keyword research, on-page SEO, monthly content creation, technical SEO, link building, and dedicated strategist support. We focus on driving traffic from prospects ready to make a purchase, ensuring a full-funnel SEO approach for maximum impact.

  • >> Do you include link building as part of your construction SEO services?

    Yes, we include link building in most of our construction SEO campaigns. We partner with high-authority niche-focused websites to build solid links for your site, boosting your site authority. Our team can help with link acquisition and craft quality articles for link placements.

  • >> Someone told me construction SEO is dead, are they right?

    People are always saying that. Construction SEO is not dead - it's more important than ever. With many people turning to Google for solutions and information on construction services, having a solid SEO strategy can help your website rank higher and attract valuable traffic. Optimising your website for search engines ensures that your construction company is visible to potential customers searching for your services online.

  • >> How do you drive leads for construction companies with SEO?

    We drive leads for construction companies using targeted SEO strategies. By researching what your ideal clients are searching for when ready to make a purchase, we create content focused on those keywords. This includes pages highlighting your solutions, services, integrations, and industry specifics. By capturing high-intent, bottom-of-the-funnel traffic first, we ensure quality leads. Once these pages are optimised, we create blog articles to attract prospects in earlier stages of the sales funnel. This approach maximises lead generation potential for your construction business.

  • >> Why should I invest in construction SEO?

    Investing in construction SEO allows you to build a sustainable online presence that generates leads continuously.

    When you optimise your website for search engines, you create an evergreen ecosystem that drives organic traffic, increases visibility, and attracts ideal clients.

    SEO ensures your website ranks high when potential customers search for construction-related services, establishing your brand as a go-to solution provider in the long term.

  • >> Is construction SEO a good fit for my construction company?

    Yes, construction SEO is a great fit for your construction company. Your business probably serves a known sector where people are actively searching for your services on Google.

    Investing in SEO can significantly improve your online visibility and drive targeted traffic to your website. Optimising your website for relevant keywords and implementing SEO best practices helps you attract more potential customers.

    It also increases your chances of converting leads into clients within the competitive construction industry.

  • >> Isn’t it faster to invest in Google ads?

    While investing in Google ads can provide immediate visibility, it is important to consider the long-term benefits of SEO for construction companies.

    SEO allows you to gradually increase your organic traffic and reduce your reliance on paid advertising. By optimising your website for relevant keywords, you can attract free visitors and lower your ad spend over time.

    What’s more, SEO helps build brand awareness and credibility and can support demand-generation efforts by consistently positioning your company at the top of organic search results. A well-executed SEO strategy can drive sustainable growth and lead to a higher return on investment compared to solely relying on paid ads.

  • >> Why should I trust you for my construction SEO?

    You should trust us for your construction SEO because customer testimonials back our proven track record of success.


    Industry experts like CXL have featured me, and I have a strong social media presence with nearly 30k followers on LinkedIn. Also, I share valuable SEO insights and tips daily via my B2B Marketing podcast, newsletter, and social platforms

  • >> What happens if I don't invest in construction SEO?

    If you choose not to invest in construction SEO, your competitors will continue to dominate organic search results, stealing valuable traffic, leads, and brand recognition that could have been yours.

    Without a strategic SEO campaign, you risk losing out on potential clients and falling behind in the competitive construction sector.

What Clients Say About Us

Justin Rowe

CMO/Founder @ Impactable

“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."

Linda Melone

 Host, B2B Marketing &
Copywriting Podcast

“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."

John Foshee

CRO @ Porter Logistics

“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Stephen Hodges

CEO @ Boson Hub

“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”

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