Financial Services SEO
Break free from sh*t B2B Marketing.

Leading SEO Delivering Growth For Financial Companies.

Bespoke SEO Plans for the Financial Services Sector

B2B tech and service companies trust us to deliver sales pipeline

Best UK SEO Plans for Financial Services Agencies

  JUSTIN ROWE

   Founder @ Impactable

   #1 B2B LinkedIn Ads Agency

  BRANDON

   CMO @ Tech Company

    B2B SaaS Platform

SEO For Financial Services

Improve your online visibility and attract quality leads with our tailored SEO strategies designed for financial institutions. Stay ahead of the competition and dominate search engine results with our expert SEO for financial services offerings. Boost your digital presence today!

PRICING

Financial Company SEO typically starts from:

RACHAEL

   Director @ Wildsparq - B2B SaaS Company

"I interviewed several agencies to take on this project, but Sam and Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It’s great content, it sounds like our brand voice, it’s thorough, it’s well researched, and I’m really happy with the results. In the first 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn’t recommend them enough for SEO, CRO, hosting, & managing your website".

Why Companies in the Financial Services Sector Need SEO

In an era where online visibility can make or break a business, having a solid SEO strategy is crucial for companies in the financial services sector. Partnering with agencies that offer SEO for financial services companies is non-negotiable.

The financial services sector is highly competitive, with numerous players vying for the attention of potential clients. To stand out in this crowded market, companies need to ensure that their online presence is optimised for search engines. Financial services firms can improve their website's visibility by investing in SEO.

One of the key reasons why companies in the financial services sector need SEO is to build trust and credibility with their target audience. When potential clients search for financial services online, they are more likely to trust and engage with companies that appear at the top of the search results.

A robust SEO strategy can help your company climb the search engine rankings, positioning you as a trusted authority in the industry.Furthermore, SEO can also help financial services companies stay ahead of the curve in terms of digital marketing trends.

With search engines constantly updating their algorithms, it's essential to stay informed and adapt your SEO strategy accordingly. Hire a marketing agency that provides SEO for financial services companies. This way, you can ensure that your company remains at the forefront of digital marketing best practices.

Contact us today to schedule a consultation and discover how we can supercharge your SEO strategy for success!

On-Page Optimisation Tactics


One of the most effective ways to enhance your visibility and drive organic traffic to your website is through on-page optimisation tactics. At our SEO for financial services agency, we provide top-notch SEO services for companies in the financial services industry.


What are On-Page Optimisation Tactics?


On-page optimisation refers to the practice of optimising individual web pages to rank higher and earn more relevant traffic in search engines. It involves various strategies aimed at enhancing the content, structure, and performance of your site. Here are some of the on-page SEO strategies:


  1. Engage Your Audience with Compelling Content - Creating high-quality, engaging content is essential for on-page optimisation. By crafting informative articles, blog posts, and landing pages tailored to the needs and interests of your target audience, you can establish your authority in the industry and attract more organic traffic.

    Our team of content specialists can help you develop compelling content that resonates with your audience and drives conversions.

  2. Optimise Heading Tags - Heading tags (H1, H2, H3, etc.) help structure your content and make it easier for both users and search engines to understand.

    The H1 tag should contain your main headline and primary keyword, while the H2 and H3 tags can be used to organise subheadings and additional information. Optimising your heading tags helps you improve your content’s readability and signal the importance of different sections to search engines.

  3. Enhance User Experience and Site Performance - User experience (UX) is another critical aspect of on-page optimization. A well-designed, user-friendly website that loads quickly and functions smoothly improves yourrankings and enhances customer satisfaction and retention.

Our web development team can help you optimise your website for speed, usability, and responsiveness, ensuring a seamless experience for your visitors.

Ready to grow your B2B company with  a financial services SEO package?

Off-Page SEO Strategies for Financial Services Companies


While on-page SEO is important, off-page SEO tactics significantly improve your site's credibility on search engines.

Here are some effective off-page SEO strategies for financial services companies.

Guest Blogging


One of the most powerful off-page SEO tactics is guest blogging. It involves writing high-quality articles for reputable financial websites or publications and linking back to your own site.

It enables you to showcase your expertise and improve your website's authority. Through guest blogging, you can reach a wider audience, drive traffic to your site, and enhance your backlink profile.

Social Media


Active engagement on social media platforms is essential for off-page SEO success. Financial services companies can leverage social media to share valuable content, interact with their audience, and build relationships with industry influencers.

Regularly posting updates, sharing relevant news, and participating in conversations can boost brand awareness and drive traffic back to your website.

Online Reviews and Citations


Building a strong online reputation is key for financial services companies. Encourage satisfied clients to leave positive reviews on platforms like Google My Business, Yelp, and industry-specific directories.

Influencer Partnerships


Collaborating with influencers in the finance industry can help amplify your brand's reach and credibility.

Identify influencers who resonate with your target audience and partner with them to create sponsored content or co-host webinars. By leveraging their authority and following, you can enhance your brand's reputation and attract new clients.

Link Building


Quality backlinks from reputable websites are a key off-page SEO factor. Invest in link building strategies such as outreach campaigns, broken link building, and resource page link building to acquire relevant and authoritative backlinks.

Building a diverse portfolio of backlinks signals to search engines that your website is a trusted source of information. This boosts your search engine rankings.

Implementing these off-page SEO tactics for financial services companies will help enhance your online visibility and attract qualified leads.

SEO Results For Service Companies

B2B Service Provider

How We Helped:

  • Client shares a set of focus keywords
  • We had just 90 days to bring results
  • Built out and updated target landing pages
  • Crafted best in class content following E-E-A-T
  • Happy client with solid rankings, growth and leads

B2B Service Provider

#1

Number one rankings for focus (high buying intent)

90 days

Just Ninety days to achieve these results

17.1k+

Scaled traffic to 17.1k+ visits per month

Niche

Competitive accounting and tax niche

Content Marketing for Financial Services SEO Success


With more consumers turning to the internet to research and make financial decisions, having a strong online presence is vital. Content marketing has emerged as a powerful strategy for SEO success in the financial services industry.

Content marketing is not just about creating random articles or blog posts; it is about delivering valuable, relevant, and consistent content to attract and retain a clearly-defined audience. In the financial services sector, where trust and credibility are paramount, content marketing is pivotal in establishing thought leadership. Here are some content marketing tips:

Create High-Quality and Relevant Content: To rank well in search engine results and attract the right audience, content must be of high quality and relevance. Create informative articles, guides, case studies, and other types of content that address your target audience's pain points and needs. This way, you provide value and position your brand as an authority in the industry.

Leverage Different Content Formats: Customers and potential customers consume content in various formats. Diversify your content strategy to include videos, infographics, podcasts, and interactive tools so you can cater to different preferences and enhance user engagement. Different content formats can also improve your website's dwell time, reduce bounce rates, and increase the likelihood of converting visitors into leads.

Local SEO Tips


Let’s look at some valuable local SEO tips that can help your financial services company stand out online and reach your target audience effectively.


  1. Optimise Your Google My Business Profile: The first step is to claim and optimise your Google My Business profile. Ensure your business details are accurate and up-to-date, including your address, phone number, and business hours. Encourage satisfied clients to leave positive reviews, as they can significantly impact your local search rankings.

  2. Create Location-Specific Content: Tailor your website content to include location-specific keywords related to the areas you serve. This can help you rank higher in local searches and attract potential clients looking for financial services in their area. Consider creating blog posts, case studies, or landing pages focused on local topics to engage your audience.

  3. Add Local Keywords: Conduct thorough keyword research to identify relevant local keywords that potential clients might use to find financial services in your area. Incorporate these keywords naturally into your website content, meta descriptions, and title tags to improve your chances of ranking higher in local search results.

  4. Mobile Optimisation: With the increasing use of mobile devices, ensuring your website is mobile-friendly is essential for local SEO success. A responsive website design provides a better user experience and boosts your chances of appearing in local search results. This is because search engines like Google prioritise mobile-friendly websites.

Local Link Building: Building a strong backlink profile with local websites can significantly impact your local SEO efforts. Collaborate with local businesses, financial institutions, or organisations to exchange links or guest post on each other's websites. This can help increase your website's authority and credibility in the eyes of search engines.

These local SEO tips can help your financial services company increase its online visibility, attract more local clients, and stay ahead of the competition. Get in touch with us today, and our experts will craft an effective local SEO strategy for your financial services company.

Technical SEO Tips for Financial Services Companies

Technical SEO is the optimisation of a website's technical aspects to improve its search engine visibility and performance. Here are some technical SEO tips that can help financial services companies:


  • Improve Website Speed: Website speed is a critical factor that can impact your search engine rankings and user experience. In the competitive financial services industry, having a fast-loading website helps retain visitors and reduce bounce rates.

    Optimise your website's images, leverage browser caching, and use a Content Delivery Network (CDN) to improve speed and performance. Google's PageSpeed Insights tool can help you identify areas for improvement and optimise your website for speed.

  • Create a Mobile-Friendly Website: With the increasing use of mobile devices, having a mobile-friendly website is no longer optional – it's a necessity. Ensure your website is responsive and provides a great user experience across all devices.

    Google prioritises mobile-friendly websites in search results, so optimising your site for mobile helps improve your search engine rankings.

  • Implement Structured Data Markup: Structured data markup helps search engines better understand the content of your website, leading to enhanced search results and visibility.

    For financial services companies, implementing structured data markup can help highlight critical information such as business hours, services offered, and contact details. Use Schema.org markup to mark up your content and improve your chances of appearing in rich snippets and knowledge panels.


  • Secure Your Website with HTTPS: Security is a top priority for financial services companies, and having a secure website is important for protecting sensitive information and SEO. Google prefers websites with HTTPS encryption, so ensure your website is secured with an SSL certificate.

    Secure websites rank higher in search results and build trust with users, which is crucial for financial services companies.

Contact us today to learn more about our SEO for financial services companies and take your digital marketing strategy to the next level.

Your experienced Financial Sector SEO Team

Cementing credibility and authority, your expert financial services SEO team are here whenever you need them.

Lead SEO

Guiding the strategy for your site from initial review to planning and reporting calls and beyond.

Technical Team

Auditing sites, ensuring top performance. Prioritising development requests to maximise SEO impact.

UI Design

Nobody likes to land on a web page that looks like a huge wall of text. Our UI team ensure you don't :)

Content writers

Understanding customers' key goals and jobs to be done - crafting copy that resonates, ranks & converts.

Off-Page + PR Team

Building relevant & useful press & links to improve the authority & backlink profile of your site and business.

Our Financial Services SEO Process

1. Starting Off

We jump into a collaborative call with both our teams to thoroughly comprehend: your primary services, the profile of your ideal clients, the major sectors you cater to and the issues you resolve (and the consequences of not addressing them).


After that, we assess any previous content/SEO efforts, if you're utilising Google ads (to gauge the performance of keywords), your main competitors, and discuss future plans.


2. Keyword and Competitor Analysis


We use both traditional and contemporary financial services SEO keyword analyses. We begin by determining what potential clients search for on Google when they're ready to engage in a sales conversation (commercial keywords), and we prioritise these.


In the SaaS sector, these are usually keywords like 'best [category] tool/software' or '[competitor] alternatives' or '[offer] for [sector/persona you serve]' and more.


For financial services companies, it might be '[offer] company' or, for location-based services, '[offer] company in [location served],' or for industries served, it could be '[service] for [industry/persona].'


In addition, we leverage customer research for problem-focused searches, jobs-to-be-done searches, common requests on sales calls (even if these have low search volumes, they can capture high-intent leads if mentioned frequently).


Once we've exhausted high-intent keywords, we shift focus to mid- and top-of-funnel searches, like 'how to [job to be done for your client]', and develop articles to address these niche queries. This drives relevant traffic and attracts prospects into your ecosystem.


We continually suggest new keyword ideas throughout our SEO campaigns to keep driving relevant traffic and leads to your site. Also. We review competitors for their focus keywords, site authority, backlink profiles, page content structure, and more..


3. Website Content and Technical Evaluation


After agreeing on initial keywords, we map out the pages that need to be created for each focus keyword (giving priority to the commercial intent ones) or use existing site pages where relevant.


We then create briefs for pages or assist in developing the complete content for each page to build trust with, resonate with, and convert focus clients.


What’s more, we cover full technical SEO, including page speed, URL structure, metadata, headings, image tags, sitemaps, page structure, menu organisation, redirects and more.


4. Identification and Activation of Quick Wins for your Financial Services SEO Campaign


We identify any pages currently ranked 11-50 on Google that match your focus keywords. Based on our research, we devise a plan to improve these pages' rankings through content enhancement, technical SEO, and inbound link work (if required).


5. Off-page Efforts


Our off-page tasks involve creating quality backlinks from relevant sites within your niche. We also build out citations and directory uploads where relevant. We distribute content to trusted sites within your sector to build authority and robust backlinks, aiding you in ranking for competitive keywords.


6. Regular Reporting and Communication


TWe maintain regular communication via email and video calls for updates and monthly planning. At the end of each month, you'll receive a detailed report outlining: organic ranking improvements, traffic increases, sales lead gains, on and off-page work carried out, and our strategy for the upcoming month.

Financial Services SEO FAQS

  • >> What is SEO?

    SEO, or search engine optimisation, is the process of improving your financial services company's website visibility on Google without paying for ads. Investing in SEO helps you boost your organic ranking, attract more site visitors and generate quality leads.

  • >> What do I need before starting financial services SEO?

    Understand your ideal client profile and target industries. This helps us identify focus keywords and create relevant content. Knowing your clients' pain points and goals is a bonus as it guides us in crafting SEO strategies that resonate with your audience and drive results.

    You need a high-quality website that explicitly communicates:

    • What you do and the issues you solve.
    • Your target audience.
    • Your services in action.
    • Evidence of your success.
    • Pricing details.
    • FAQs answered.
    • Valuable resources like videos, podcasts, and blog articles.
    • An easy way to connect with sales, such as a calendar booking tool.

  • >> How long does financial services SEO take to see results?

    Our financial services SEO strategies focus on niche-specific keywords to attract clients seeking your services. Results can show within 90 days for targeted terms, driving leads. However, broader keywords may take longer. We evaluate your site, market, and competitors to offer tailored recommendations. Trust our expertise to optimise your SEO journey and deliver tangible results that align with your business goals.


  • >> Can you create content for our financial services SEO campaign?

    We can develop E-E-A-T (Experience, Expertise, Authority and Trust) focused content for financial services SEO campaigns. Our great writers create in-depth copy for key website pages and articles. For teams that have in-house writers, we provide detailed guidelines, briefs, and roadmaps to enhance their campaign's success.

  • >>Do I have to get locked into a long financial services SEO retainer?

    Nope, you don't have to commit to a long-term SEO retainer. Some clients opt for short campaigns like 90-day sprints with set deliverables. Many choose to renew after seeing the boost in organic rankings, traffic, and leads we deliver.

  • >> Is SEO for every business?

    SEO benefits many businesses, but it may not be the best fit if your company is in a niche where people aren't actively searching for your services. In such cases, focusing on marketing channels where your target audience is more active could be more effective. However, for established industries and solutions like financial services, SEO can be a great tool to attract leads and drive revenue. We can help you assess if SEO is a viable strategy for your financial services company to become a top inbound lead generator and revenue driver.

  • >> Can I run a financial services SEO campaign myself?

    Sure, you can definitely run a financial services SEO campaign yourself. But remember, you'll need a technical SEO expert, a niche content writer, and a web developer, which could cost around $64k each per year. Our financial services SEO plans start from $48k annually, so you will save some money compared to hiring in-house.

  • >> Do you include link building as part of your financial services SEO services?

    Absolutely! We include link building in most of our financial services SEO campaigns. We collaborate with trusted niche websites to secure high-quality links for your site, boosting its authority. Our team handles both link acquisition and creating top-notch articles for effective link placements.

  • >> Someone told me SEO for financial services is dead, are they right?

    They are wrong. SEO is not dead; it is a vital strategy for financial services companies. Many people turn to Google to find solutions, compare options, and seek answers in the financial niche. By consistently ranking at the top, your website can attract valuable traffic and convert leads effectively. Don't believe the hype - SEO is alive and thriving and can significantly benefit your financial services company.


  • >> How do you drive leads for financial services companies with SEO?

    We drive leads for financial services companies through strategic SEO tactics. By researching what your ideal clients are searching for when they are ready to engage in a sales conversation, we tailor our keyword and content focus to capture high-intent, bottom-of-the-funnel traffic. This involves creating targeted pages focusing on solutions, services, integrations, industries, sectors, and features. Once we have maximised these efforts, we transition to creating informative blog articles to attract prospects in earlier stages of the sales funnel.

  • >> How much does SEO for financial services companies cost?

    Our SEO services for financial services companies normally start at $3k monthly for an aggressive strategy.

    This investment covers comprehensive planning, regular keyword research, on-page SEO, content creation, technical SEO, link building, and the expertise of a strategist who actively executes the work.

    Our approach focuses on attracting prospects at every stage of the buying journey for optimal results.

  • >> Why should I invest in Financial services SEO?

    Investing in financial services SEO for your financial services company is crucial to building an evergreen ecosystem that generates leads continuously from organic search.

    Implementing SEO tactics ensures that your website ranks high consistently, attracting ideal clients when they are ready to buy or have queries related to your niche. This helps fuel an inbound engine that drives sustainable growth for years to come.

  • >> Is financial services SEO a good fit for my financial services company?

    Financial services SEO is a valuable investment for your financial services company. This is because you’re in a known sector where potential customers are actively searching for your solutions on Google.

    When you optimise your site for search engines, you can increase your online visibility, attract relevant traffic, and drive more leads and conversions.

    SEO allows you to reach a targeted audience and establish your brand as a credible and trustworthy option in the competitive financial services industry.

  • >> What do I need before investing in SEO?

    Before investing in SEO for your financial services company, ensure you have a fast-loading and mobile-friendly website designed to engage visitors.

    Your website should clearly communicate how you help and the problems you solve, build trust, educate, qualify leads, and convert prospects into inbound leads, calls, or demo requests.

    Choose a custom design that attracts ideal clients and compelling messaging addressing their goals and pain points with clear calls-to-action.

  • >> Isn’t it quicker to invest in Google ads?

    While investing in Google ads can provide a quick route to market visibility, SEO offers a long-term strategy that can significantly benefit financial services companies.

    With SEO, you can increase organic traffic over time, leading to free visitors to your site and reducing your ad spend. SEO not only boosts inbound leads and revenue but also enhances brand awareness, reputation, and assists with demand generation campaigns.


    By consistently appearing at the top of organic search results for industry-related queries, SEO helps establish credibility and trust among prospects. This makes it a valuable investment for sustainable growth and visibility in the long run.

  • >> Why should I trust you for my financial services SEO?

    Check my Top 10 B2B Marketing podcast and customer success stories. My proven SEO tactics have been featured on platforms like CXL.

    I have around 30k followers on LinkedIn and share a lot of tips on the B2B Marketing podcast, newsletter, and social media daily.

  • >> What happens if I don't invest in financial services SEO?

    If you choose not to invest in financial services SEO, your target clients may not find you when searching for services or solutions you offer.

    Competitors will seize the opportunity and rank above you in search results, diverting traffic, leads, and brand recognition that could have been yours with a well-planned SEO strategy.

What Clients Say About Us

Justin Rowe

CMO/Founder @ Impactable

“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."

Linda Melone

 Host, B2B Marketing &
Copywriting Podcast

“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."

John Foshee

CRO @ Porter Logistics

“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Stephen Hodges

CEO @ Boson Hub

“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”

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