Break free from sh*t B2B Marketing.
SEO for Financial Services That Drives Trust, Leads, & Revenue
Rank higher, build trust, and drive leads. We provide compliant SEO for financial services brands.
Leading Financial Services Brands Trust Us to Deliver Pipeline
Your Specialist Financial Services SEO Agency
The financial sector is crowded, highly regulated, and competitive. Showing up at the top of Google isn't just about traffic, it’s about building trust and credibility with the right audience. Whether you're a financial advisor, accounting SaaS, insurance broker, or enterprise lender, your prospects are searching online.
At Breaking B2B, we build custom SEO strategies tailored to the financial industry. Our approach focuses on visibility, conversion, and compliance, all while delivering measurable results.
PRICING
Our Financial Services SEO programs start at:
$3k/month
(£2.5k/month)
Average spend for a fast-growth financial services SEO campaign is $5k+ monthly
RACHAEL
Director @ Wildsparq - B2B SaaS Company
"I interviewed several agencies to take on this project, but Sam and Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It’s great content, it sounds like our brand voice, it’s thorough, it’s well researched, and I’m really happy with the results. In the first 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn’t recommend them enough for SEO, CRO, hosting, & managing your website".
GEORGE COUDOUNARIS
Co-Host @ The B2B Playbook
"SEO is dead (except for when Sam Dunning help me rank our number one money keyword in like 50 days).
But for all my competitors –
trust me, it's definitely dead".
JUSTIN ROWE
Founder @ Impactable
#1 B2B LinkedIn Ads Agency
BRANDON
CMO @ Tech Company
B2B SaaS Platform
The No-Fluff Financial Services SEO Agency For Serious Growth
We focus on what drives growth: qualified traffic, trust-building content, and leads that convert. Here’s how we get it done:
Revenue-Focused Content Strategy
We create content that ranks, resonates, and drives the pipeline. Here’s our approach:
- Keyword research targeting commercial and high-intent terms
- Core service and industry pages (e.g. financial audits, tax planning, SaaS compliance)
- FAQ hubs, resource centers, and guides to build authority
- Thought leadership and competitor/alternative pages
Technical SEO That Keeps Your Site Running Smoothly
We optimize your site for performance, scalability, and search dominance. How we do it:
- Secure, HTTPS-first architecture
- Schema markup for financial services
- Page speed optimization & mobile-first design
- Clean URL structures and internal linking
Backlink Building That Boosts Authority
We don’t chase vanity metrics, we earn backlinks that Google trusts and your buyers recognize. How we approach it:
- Features in industry publications and trusted directories
- PR-backed backlinks from relevant finance, SaaS, and B2B outlets
- Citations on GMB, Crunchbase, Clutch, and others
Local SEO to Own Your Market
When clients search for financial services nearby, you need to show up first and look credible doing it. We optimize your local presence to dominate rankings in every market you serve. How we do it:
- Optimised Google Business Profile
- City/service-specific landing pages
- Local keyword strategies for firms with multi-location or hybrid models.
Ready to grow your financial services company with a results-driven SEO strategy?
Why Financial Services Companies Choose Breaking B2B
- B2B-First Expertise – We specialize in creating SEO strategies to reach high-value decision makers in complex, high-stakes industries like finance to move them from prospects to clients.
- Regulation-Aware SEO – Our SEO content meets compliance standards across financial services without sacrificing clarity, rankings, or conversions.
- Full-Service Execution
– From technical audits to content writing, and authoritative link building, everything is handled in-house by specialists who understand the demands of financial services SEO.
Real Results for Financial Services & B2B Companies That Work With Us
How We Helped:
- Client shares a set of focus keywords
- We had just 90 days to bring results
- Built out and updated target landing pages
- Crafted best in class content following E-E-A-T
- Happy client with solid rankings, growth and leads
#1
Number one rankings for focus (high buying intent)
90 days
Just Ninety days to achieve these results
17.1k+
Scaled traffic to 17.1k+ visits per month
Niche
Competitive accounting and tax niche
B2B SaaS Company
How We Helped:
- Regularly scheduled meetings sharing SEO activities
- 100% transparency on pricing and projected results.
- SEO strategy that dominates a competitive industry.
- 12 month realistic projection for ongoing results.
#1
within 2 months for DEMO DRIVING keywords.
Benchmarks
exceeded earlier than projected for niche terms.
One-to-one
experience that competitors can't match.
Agile
response to capturing missed opportunities.
+182%
Page #1 Keywords over 6 months
Organic rankings
For demo-driving keywords
Scaled out
Content production
Results
Achieved within 6 months
B2B SaaS Company
How We Helped:
- Crafted revenue-driving SEO strategy
- Full execution on product-led content
- Solid niche relevant links earnt
- Assisted niche relevant links earnt
Our Tested and Proven SEO Process for Financial Services
1. Strategy & Compliance Kickoff
We begin with a full discovery session to understand your services, ICP, industry regulations, and growth goals. We audit your current rankings, website, and competitors to form a compliant SEO roadmap.
2. Keyword & Funnel Mapping
We target terms that align with your services and buyer intent, from “outsourced CFO services” to “RegTech platform for banks.” Then we build a content roadmap tied to each stage of the funnel.
3. Technical & Onsite Optimisation
We optimise site structure, clean up any crawl issues, and improve UX for both users and search engines. Metadata, internal linking, schema, and speed all get addressed.
4. Authority & Off-Page SEO
We execute white-hat backlink campaigns across finance, SaaS, and B2B verticals. Your site earns trust signals and improves ranking competitiveness.
5. Reporting & Strategy Refinement
You get a clear monthly report covering keyword movements, lead flow, traffic, and what’s next. We stay nimble and data-led in our approach.
Meet Your Specialist Financial Services SEO Team
Work with a team that understands the nuances of finance SEO. We’re not generalists, we specialize in B2B Finance, SaaS, and complex buyer journeys. From strategy to execution, everything we do is built to drive results that matter.
Lead SEO Strategist
Drives strategy tailored to the complexities of regulated, high-stakes markets. Focused on ranking, ROI, and pipeline growth.
UI/UX Team
Specialists in building fast, secure, and scalable websites that meet financial industry standards for UX, accessibility, and SEO performance.
Content Team
Financial services native writers who balance clarity, compliance, and conversion. We write content that satisfies industry standards and converts decision-makers.
Link Building & PR Specialists
We land high-authority links on respected financial, fintech, and B2B outlets, boosting your credibility, trust, and search performance without risk.
What Clients Say About Us
Justin Rowe
CMO/Founder @ Impactable
(#1 B2B LinkedIn Ads Agency)
“I run the largest B2B LinkedIn ads agency in the US. Breaking B2B are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for B2B/SaaS SEO that drives pipeline. Always excellent feedback and results. If anyone needs SEO we send them to Breaking B2B."
Rachael Merrit
Marketing Director @ Wildsparq
(B2B SaaS)
“I interviewed several agencies... Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It's great content, it sounds like our brand voice, it's thorough, it's well researched, and I'm really happy with the results. In 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn't recommend them enough for SEO. "
John Foshee
CRO @ Porter Logistics
(B2B omnichcannel 3PL)
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
Caitlyn Ryan
Content Marketing Manager @ EventsAir (B2B SaaS)
“Our challenges came from being able to scale. SEO took too much time for us internally. We needed expert level B2B SaaS understanding. We deliver globally so relevant organic traffic and leads are huge for us. Breaking B2B are flexible, knowledgeable, constantly share suggestions to drive growth opportunities and have enabled us to scale SEO and content like we couldn't before.”
Frequently Asked Questions in Financial Services SEO
Ready To Grow Your B2B Company?