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Your full-service B2B Podcast Agency

PRICING

Proven B2B wins for  your Podcast !

Why Choose Breaking B2B?

B2B is all about relationship building, and whether you’re contemplating starting a new B2B podcast for the first time, or you are a seasoned podcaster looking for some support, you need a B2B podcast production agency that you can trust to meet your needs — One that is fully focused on delivering the wins you’re looking for. 

The top 5 reasons you should choose us;

1. We can demonstrate the results: Breaking B2B produces and manages a top 10 B2B marketing podcast. We know B2B, we know content marketing, and we know podcasting. Choose us to help with your B2B podcast show, and we’ll leverage everything we’ve learnt to help market your show and attract your ideal clients and partners. 
   
   
2. We tailor support to meet your needs: Your B2B offering is unique, as are your experiences, insights, and goals. Before we get to work, we’ll spend the neccessary time to get to know who you are and what it is that you do. We’ll work closely with you to really drill down into how best to present and market your content, and we’ll work within any constraints you have. 
   
   
3. Industry leading production quality: If you want to establish your B2B offering as ‘best in class’, you need a podcast show that’s best in class to back those claims up. We’ve got access to the hardware, software, experience, and skillsets required to present your show, and yourself as the host, in the best way possible.
   
   
4. Our network is huge: We’ve been in the business of producing podcasts for a long time, and in that time we’ve assembled a stellar network of industry-leading experts and professionals. Whatever aspect of B2B marketing you need help with, we’ll have a thought leader and approved partner that we can connect you with.
   
   
5. Backed up by data: We have access to powerful analytics tools that we use on a daily basis. We believe in data-driven podcast marketing and use downloads, engagement, and conversion data to regularly track and analyse performance. The data we harvest is used to inform campaign strategies, design content, and refine messaging.

Looking to shoot up the B2B podcast charts? Hit the contact button now & let Breaking B2B to devise a winning strategy that gives you a genuine shot at becoming the next podcast star!

Learn more about my own experiences in world of podcasting, take a look @ Sam’s: 'Ultimate B2B Podcast Guide'

Yes, content marketing does work for B2B Business like yours!

Podcasts and videos are a highly effective means of communicating with a niche audience. The truth is that you don’t need huge listener/viewing numbers, you only really need a consistent, loyal audience comprised of ideal customers and aligned partners who are highly engaged. 

Speaking directly to qualified leads and leaders in your industry can really turbocharge growth and establish brand authority by recounting valuable experiences, unique insights, and offering solutions to common pain points. 

As the host, your star will begin to ascend as you engage in authentic conversations, sharing your values and character. People buy in to people; there simply is no better way to form genuine connections with the right people than by putting yourself out there. 

If you are slightly daunted by the prospect of hosting a show and becoming a known figure, don’t worry! We have plenty of experience in that department and can share tips and tricks on how to increase engagement by speaking authentically, alongside the best advice for interviewing guests on your show. 

There are many elements that go into making a successful podcast, and we’ll support you in each and every one of them!

How we help you attract highly qualified leads with your B2B podcast

2) Talk to famous people in your niche

We can help you forge relationships with respected influencers and figures within your niche for interviews. Cross promotion of audiences generates instant growth and authority for your podcast.

3) Become a thought leader

We’ll help you demonstrate your credentials as an expert in your sector. As Sam does each and every week in his own leading b2b marketing podcast, if you address common pain points, discuss hot takes, and showcase playbooks and how-to guides, you can become a well respected thought leader.

4) Bag a sponsorship

Breaking B2B can help you pursue potential avenues for sponsorship revenue. We can demonstrate the value you bring to the table and leverage any existing audience base you have. The key is in targeting decision makers of businesses that are adjacent to your own offering and who share the same audience.

5) Guest host on relevant shows

A great tactic we employ at Breaking B2B is to find the most listened to podcast shows in a particular target market, and then reach out to the hosts of the shows and ask to be a guest host. This strategy helps to find new audiences and has the potential to directly drive leads.

Podcasts are powerful motors for Lead-Gen

Podcasts are one of the most effective methods for efficiently reaching and connecting with target audiences as a means of lead generation.

We know from our own content that being a host of a long-standing podcast show can open doors that otherwise remain closed. Engaging on such a personal level with your audience over time builds a real community, encouraging participation and interaction. The more engaged your audience is, the more authority you have, and the easier it then becomes to attract prestige guests and collaborators, and convert listeners into clients.

Multi-use content for Lead Magnets

 Podcasts become a treasure trove of high-value content ripe for repurposing and attracting audiences who use different channels. There are plenty of free tools out there that can help you transform audio content into blogs, LinkedIn posts, and resources for your website.

Our process can be boiled down into four key steps: 

1. Review + Analysis : We’ll chat at length with you to go over the concept and ambitions you have with podcasting. We’ll want to hear all about your B2B business, the products you offer, and the B2B customers you service. We’ll also cover content strategy, release scheduling, and technical setup. We’ll work with you to precisely define the branding and tone of the show, to make sure it is pitched appropriately to the audience you’re trying to attract and connect with.
   
   
2. Content Planning: With the vision defined, it’s on to the juicy stuff — The content! High quality, engaging content is what makes a show live or die. We’ll help you create engaging, informative content that resonates with your ideal customer profile. Breaking B2B can support with script writing, info sourcing, episode planning, and guest sourcing.
   
   
3. Production: If you are new to podcasting, you may need help setting up a studio and maybe a bit of help with software and setup. Whatever your level of experience, we’ll make sure you can professionally record a show ready for us to edit. We can create shorts from long-form content and produce premium quality video for distribution on other channels (YouTube, Instagram, Facebook, LinkedIn, etc.). We’ll then add title sequences, music, animations, text, essentially everything that’s needed to ensure that your content screams; ‘high-quality production’!
   
   
4. Marketing + Distribution: With your content in the can, we can then move on to managing release and distribution. We can output your show across all the major channels, as well as upload it to your dedicated podcast website (which we can build for you if desired). Your content will be accompanied with optimised show notes to help your audience find you. We can also manage hosting and social media for you. Now that’s a wrap!
   
   

Stellar Podcast Promo & Marketing Services

As is said of any creative endeavour, actually just ‘doing the thing' is the hardest step to take. Once you’ve got a podcast up and running (and congratulations if you have got to this stage!), the first stage is complete, but the honest truth is that a B2B podcast will require consistent work being put in to promote and market it. Don’t worry, Breaking B2B can help take much of the weight off your shoulders so you can get on with being the host of your show. Here is just a sample of what we can help you with on the marketing and promo side:

• Define & nurture your brand: A clearly defined brand identity is essential for your show, and we can help with all aspects of branding so that all output has a consistent message that speaks to the right audience. We can craft a logo and podcast artwork that ensures you stand out from the crowd. 

• Managing your channels: We know how to use LinkedIn to full effect, and we’ll edit short-form content into your posts that drives traffic directly to your long-form content. We can also help network for you, collaborating and cross-promoting relevant leaders in your niche.

• Optimising your content: At Breaking B2B we’re masters of SEO and we know how to optimise your content with the right keywords and queries to attract organic traffic. We can help you write articles and produce video content that will get you seen (and heard) by the right people.

• Driving engagement: With our help, we can ensure that, as a host, you are actively engaging with your audience so that they become loyal enough to become ambassadors. With thought-provoking, high-quality content, you will naturally begin to earn social proof by means of reviews and ratings, which will in turn attract new listeners to your show. 

• Teaming up: We can connect you with other podcasters in your industry, resulting in the mutual benefits of cross-promotion. Additionally, guest appearances on other podcasts in your industry will lead to increased authority.
  

Have a chat with us right now, and we can get straight to workonn building an SEO, branding, & content strategy that will send your B2B podcast to the top of the podcast charts!