If you're in B2B, you need a dedicated B2B Web Development Team
TAL PAPERIN
CEO @ KSW
KSW Solutions
JACK FRIMSTON
Director @ Wham
We Have a Meeting
Choosing a dedicated B2B web development agency is the smart choice for B2Bs . With a carefully honed range of specialist services, Breaking B2B really drills down deep to get a detailed understanding of your target dream clients. We know B2B, and that means we understand the unique challenges that B2Bs face. Go specialist for your next web development project
— Team up with Breaking B2B!
(£8k+)
VIKASH KOUSHIK
Head of Marketing @ RevenueHero
"Sam consulted with us to provide actionable tips to improve trust and conversion on both our website and SEO. He's super transparent in his approach. If you're thinking of working with Sam and Breaking B2B I highly recommend it. Been incredible working with them".
Sales are won or lost on the strength of relationships built and trust earned, there’s no shortcuts or cheats here with B2B. You can however, build a site that clearly communicates who you are, and exactly how you can help your target customers solve their most pressing and painful problems.
A one-size-fits-all approach to web development just doesn’t fit for B2B. We believe in truly bespoke web development solutions that are put together from scratch each and every time we start a new web project.
There are of course core capabilities and functionalities that we build into every B2B website we create, and these include;
Breaking B2B's front-end Web Development team sets out by conducting a comprehensive study of the target audience. We’ll work closely with you to hone messaging and find a tone and style that pitch-perfectly resonates with your dream client profile.
We’ll integrate assets you wish to reuse, such as logos and images, but we have an expert team of graphic designers and content creators who can craft compelling new content that engages your audience and pushes your business towards becoming a leader within its niche.
Back-end development is where the magic happens unseen. We're talking server-side applications, databases, and APIs that all power responsive functionality, effective data management, and frictionless integration of external services.
If all that sounds a bit techie, don’t worry, you can leave all that stuff to our team to take care of, safe in the knowledge they have in implementing the latest technologies and frameworks, ensuring your site is bulletproof.
All too often, backend elopement is neglected by lesser web developers, and that’s an own-goal for B2B. A well-structured, fully optimised back-end helps ensure super quick page loading speeds, robust security, and full functionality.
Don't let a sluggish, clunky website damage your brand identity; here at Breaking B2B we are masters at detail. A B2B site is judged by its weakest element, therefore, we obsess over everything!
The Breaking B2B Web Development Team is out on the pitch ready to score massive wins over the competition in your B2B space!
There for you 24/7, your web development specialist is the brains behind the whole operation. If there’s a way, your strategist will find it.
Intricately planning every minutia with data backed by customer research. This is where the rubber hits the road—you'll not be left wanting!
High-value content is the secret sauce to attracting high-value prospects and highlighting the value of your offering.
Specialist developers optimising for B2B, We’ll help your team easily manage and update your content.
Securing the wins with advanced keyword research. SEO is a fine art and we have a team who are masters at it!
Keeping your site running like a well oiled machine. If there's a problem the QA team are already on it!
1. Not focussing on the desires and needs of ideal clients in three key areas: content, education, and calls to action.
2. Going with messaging and design that appeals to those commissioning the site, rather than what resonates with potential prospects.
3. Allowing slow page loading speeds.
4. Being too ambiguous with messaging. Clarity is key – ‘If you confuse you lose’!
5. Not displaying clear pricing, a crucial factor for qualifying B2B website traffic. If disclosing exact costings is a challenge, try 'starting from' prices for key offerings instead, but don’t ignore!
6. Not investing adequately in a carefully thought out SEO strategy.
7. Adopting a 'set it and forget it' mindset. Your website should evolve along with your business, and ideal clients.
8. Lack of social proof. Testimonials and reviews should be clearly displayed throughout a B2B site to build trust and credibility.
9. Failure to properly explain your offering. Be sure to include instructional videos, and clear demonstrations of your solution in action.
10. Poor use of CTAs. Encourage prospective customers to take a desired action with carefully placed, clear prompting. Example include: Book a demo, speak to the team now, etc.
No doubt you’re thinking; how can we be sure we know that you’re the B2B web development agency to partner with, can you really deliver the goods?
Right now we’re working hard at work developing solutions for clients around the world. Our team of hand-picked pro developers is well versed in PHP, Python, Ruby, and Java, along with the leading frameworks including Laravel, Django, Ruby on Rails, and Spring.
If you are interested in our approach and do choose to work with us, then your B2B will enjoy:
There is both a right time and a wrong time to invest heavily in your site, and this is a fact that (lesser) web development agencies won’t share with you.
If you are a self-financed founder with a modest amount available for investment in web development, then we will often suggest going the route of a straightforward and affordable Webflow / WordPress / HubSpot template-based design. An appropriately chosen template site can still look great and function well, it’s all about choosing the right template and making the right tweaks to functionality and design.
The quicker you can get your template site up and running, the faster you can generate revenue and build brand recognition. When (and if) the time comes, a more capable site with more functionality and capability can then be built at a later date.
Before you start t choose templates and commission any branding, get started with your research and look into what your ideal customers really want from you. With the research phase completed at this early stage, you can then incorporate what you’ve learnt into your UX and copy. Trust us, this paves the road to maximising potential and is most assuredly the path of least resistance!
Remember to focus all content on answering the needs of your target customers. What do they want?
The role of your site is to organically draw in ideal clients 24/7, qualifying potential customers and building trust in your offering until they convert.
Ask your ideal clients :
When we do customer research we talk to half a dozen or more of our most recently onboardedclients and grill them on:
These answers should inform website development, content and SEO strategies. If you need help conducting customer research, talk to a B2B web design agency that asks the right questions — That's Breaking B2B! > BOOK A CALL
B2B businesses focus much more heavily on building trust and forming relationships; therefore, a B2B site should be built from the ground up to reinforce credibility and clearly convey how they help their target customers address difficulties they are looking to solve.
Our team has extensive experience working on all the major platforms. For B2B web development, we would recommend either WordPress, HubSpot, or Webflow. Each of these three is highly customisable and scalable, plus they are client-friendly enough to offer basic content edits and uploads.
Please head over to our B2B marketing newsletter for instant access to our ultimate B2B website, plus helpful SEO playbook. There’s also tons more B2B marketing content on Sam’s B2B marketing podcast.
Development times vary, of course, but it’s reasonable to expect the average B2B site to take between 1-2 months to build an info-based lead-gen site. It can take up to 6 months for a large-scale site that requires additional functionality, such as custom quotes.
We offer a full range of marketing services for B2B websites, including affordable SEO strategies for long-term organic growth. We can help with paid ads too if that’s the route you wish to go down. Paid ads offer short-team traffic gains that can be useful for startups. Chat to us for consultation to find out the best option for your B2B.
If you have an existing site, it may be feasible to upgrade it without building a whole new one. Sometimes, however, it will be more cost-effective to start agin on a new platform. The key factors that influence the best route to take are, functionality and historic gains made with SEO. Again, it's best to have a frank chat with us, and we’ll go over the merits of each path.
Even if you have zero experience with web development, we can teach you how to edit content and add blogs and images to your site. The site is backed up regularly too, so it’s simple enough to rewind any mistakes!
Over to the founder, Sam Dunning: I have built up a top 10 B2B marketing podcast and launched well over 310 websites in 12+ years. You can chat to me directly on LinkedIn where you’ll find tons and tons of advice for B2B marketing. I know the process works as Breaking B2B it a testament to the fact!
What Clients Say About Us
Justin Rowe
CMO/Founder @ Impactable
“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
Linda Melone
Host, B2B Marketing &
Copywriting Podcast
“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."
John Foshee
CRO @ Porter Logistics
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
Stephen Hodges
CEO @ Boson Hub
“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”
Ready To Grow Your B2B Company?