Knocking it out the park with our B2B Website Solutions!
TAL PAPERIN
CEO @ KSW
KSW Solutions
JACK FRIMSTON
Director @ Wham
We Have a Meeting
We do dedicated B2B Web Design and we do it right. That means fully bespoke web design, highly specialised search engine optimisation strategies, all accompanied by best-in-class user experience and content.
(£5k+)
VIKASH KOUSHIK
Head of Marketing @ RevenueHero
"Sam consulted with us to provide actionable tips to improve trust and conversion on both our website and SEO. He's super transparent in his approach. If you're thinking of working with Sam and Breaking B2B I highly recommend it. Been incredible working with them".
Your B2B website has three core functions: That’s to generate leads, qualify clients, and build trust in your brand and your offering. Are you 100% confident that right now your site is doing all three to the level you need them performing at?
We can help overhaul your existing site, or build an entirely new platform that will drive the growth you're searching for. Breaking B2B will build you a site that:
In B2B relationships are everything, and we know how critical it is that with every project, each team member is working from the same script to a single vision. We will spend as long as it takes to clearly define the end goal with you, ensuring that we’re clearly communicating everything to you at each step along the way.

What separates a B2B web design agency from a standard web company, you ask?
Our team is comprised of hand-picked specialists who have extensive experience in B2B. Each and every member of Breaking B2B has earned their seat at the table through results they've delivered.
We’re unconventional, true, and we often journey on the road less travelled, but we never guess, and we don’t gamble. We’re 100% sure of what we can achieve, and we can promise you that we’ll put everything we've got into your project.
When searching for a web design agency, remember that the devil is always in the details. Prices might look similar, but processes differ dramatically. ‘Good enough’ is simply not in our vocabulary; we’ll go that extra mile to get that extra 1% because that is what it takes to get to the top.
We don’t do generic, and neither should you within B2B. Bespoke is where it’s at, and we’ll help you to push the USP of your offering, clearly distinguishing your brand from the competition.
On top of all that, we’re super friendly and really easy to work with - Check out Sam’s content to see what we mean!
In the case of bootstrapped cash-tight founders we will often recombined a humble Wordpress/ Webflow/ Hubspot templated site that looks the part and clearly communicates the offering, how it helps, the results achieved, plus a quick path to connect.
There’s nothing wrong with starting here and then once a handful of clients are onboard and you have some recurring revenue to invest in marketing, you can then upgrade to a more bespoke website that can build trust further and drive inbound leads at scale.
This new site will be customer-research backed, with a tailored design and a highly specialised SEO strategy implemented from day zero.
At this stage we hone your messaging and copy based on target customers' expensive problems, goals and jobs to be done.
When complete you’ll have a site that’s your best sales rep working 24/7 qualifying, building trust, and converting hard earned (& paid) traffic into a steady stream of inbound leads that convert to sales!

B2B SaaS websites need to be built from the ground up with a crystal clear understanding of the ideal customer profile it's aimed at, alongside:
Here's our unique, tried-and-tested approach to conducting customer research to inform B2B SaaS web design. We interview between 5-10 recently acquired clients (or target prospects), and we press them for insights into:
Once we’ve identified a pattern amongst responses, we use these to inform web design, key pages, messaging, and content.
We know that dedicated B2B SaaS websites that resonate with their target clients have a much better chance of converting, and that’s a clear win.
Be sure to read through Sam's 'Ultimate B2B Website Guide'. And once you’re ready to take your B2B platform to the next level, hit that contact button for a free consultation session with Sam!
Breaking B2B have got web builds down to a T. We know how to craft and refine sites that attract, build trust and convert. With our hope and support your site can become your very best performing team member.
Your first point of contact and there whenever you need them, piecing together bespoke strategies that achieve the outcomes you are searching for.
Mapping out layouts and user journeys backed by detailed customer research data, engaging prospects and inciting them to take positive actions.
Messaging & high-value content is the secret to organic SEO. After extensive research, our writers craft content that solves problems and attracts ideal prospects.
BB2B's development team has the skills and experience to deliver. We don't speak tech-waffle; we’ll make the process as straightforward as possible.
B2B SEO requires a specialist approach; Our team of specialists are adept at researching keywords & targeting customers who are ready to buy.
Our QA team ensures your site is up and running smoothly from day 1. We’ll be there for you with ongoing help, support, and guidance whenever you need it.
We know for a fact that B2B websites live or die by how effective they are at attracting, connecting, and converting dream clients. They absolutely MUST:
Breaking B2B’s super quick recipe for a Top 1% B2B Website is as follows:
So, exactly how should you conduct in-depth customer research? With our B2B web design clients we:
Breaking B2B is a full-service marketing agency. If there’s a job that needs doing for your B2B website, we can do it for you. From results-focused proven SEO campaigns through to specialist content creation, our team of experienced experts can do it all. Don’t yet have a B2B website? Don’t worry, we can build one for you!
There’s a whole host of activities we can help you with that are proven to generate organic, sustainable growth. We’ll start by analysing your current site and its content, then we’ll take a look at your competitors and the B2B arena that your business operates in.
Quality content drives traffic, so we’ll come up with a content strategy that every page on your site builds trust, qualifies dream customers, and then converts. Our technical team will obsess over the details to make sure your site runs smoothly (and quickly) on all devices and that the user experience is best in class.
These are the top 10 B2B web deadly sins that we see again and again:
1. Lack of understanding what a dream client is looking for, wants to learn about, or insight into how or when they take action.
2. Designing a site to please a marketing team/CCEO. The focus should always be on prospects; you’re not selling to yourself.
3. A slow-loading site that drives prospects away
4. Poor, unclear messaging. Remember, ”If you confuse, you lose!”
5. Hiding the cost. Pricing should be highly visible, as it is a fantastic B2B qualifier. If you don’t have simple pricing plans, then state a'starts from’ cost.
6. Ignoring SEO and content marketing.
7. Setting and forgetting. Your website and marketing efforts should evolve with your customers behaviours, the wider B2B sector you're in, and the search engine algorithms.
8. Lack of social proof. No tailored testimonials, review videos, and accreditations earn zero trust from prospective clients.
9. Hiding your goods. Share live demos and videos of your offer in action to quickly prove that it does what you say it can do.
10. Zero calls to action. You must make it easy for visitors to take the next step, e.g., book a demo, book a call, grab a playbook, etc.
Our developers have extensive experience with WordPress, HubSpot, and Webflow. These three platforms are tried and tested for B2B across service, tech, and SaaS industries. Why these three? Completely bespoke design, premium user experience, plus rock-solid performance.
Breaking B2B’s Sam Dunning runs the top 10 b2b marketing podcast. Sam has launched over 310+ websites in 12+ years and is regularly featured on industry-leading sites like Ahrefs and CXL.
Additionally, with nearly 30k+ followers that consume his B2B website and SEO content on LinkedIn. , this all adds up to full qualification that Breaking B2B is a safe bet and that they know what they are talking about when it comes to B2B.
Sure! Please take a look at my B2B marketing newsletter (here you can grab an instant download of the ultimate B2B website & SEO playbooks). Plus, you can listen to my B2B marketing podcast.
No two web builds are the same, but it’s a fair assumption that it will take at least one month to develop an information-based lead-in site after the map has been approved. Larger sites may take somewhere in the region of three-four months.
Yep, we can indeed. We’ll issue you with a clear, step-by-step guide after launch, along with one-to-one training on how to use your CMS.
B2B SEO (when executed correctly) leads to an increase in organic leads, and organic leads are the pot of gold at the end of the B2B rainbow!
And that’s not all; B2B SEO also helps build brand recognition and mindshare.
Ignore SEO at your peril!
What Clients Say About Us
Justin Rowe
CMO/Founder @ Impactable
“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
Linda Melone
Host, B2B Marketing &
Copywriting Podcast
“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."
John Foshee
CRO @ Porter Logistics
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
Stephen Hodges
CEO @ Boson Hub
“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”
Ready To Grow Your B2B Company?