Fully Bespoke Logistics packages that build on existing foundations.
TAL PAPERIN
CEO @ KSW
KSW Solutions
JACK FRIMSTON
Director @ Wham
We Have a Meeting
(£5k+)
VIKASH KOUSHIK
Head of Marketing @ RevenueHero
"Sam consulted with us to provide actionable tips to improve trust and conversion on both our website and SEO. He's super transparent in his approach. If you're thinking of working with Sam and Breaking B2B I highly recommend it. Been incredible working with them".
www.porter-logistics.com
John Foshee - CRO @ Porter Logistics
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
There is an appropriate time to make significant investments in your website, which many agencies don't usually tell their clients.
We often advise bootstrapped founders to initially go for a basic WordPress/Webflow/HubSpot template.
This should look professional, clearly communicate their services, how they can help potential clients, showcase results, and make it easy to initiate contact.
Only after establishing a client base and a steady flow of marketing revenue, should they consider enhancing their website to build credibility and generate inbound leads on a larger scale.
It's crucial to base your design and build on customer research. This allows you to integrate SEO strategy, design, and copy from the outset.
Your messaging and copy should be crafted based on your target customers' primary concerns, objectives, and tasks they need assistance with.
Your website should act as a round-the-clock sales representative, qualifying and building trust with visitors, and converting your organic (or paid) traffic into a consistent stream of inbound leads for sales.
The most successful logistics websites are those that are built on a solid understanding of the ideal clients and their:
Here's how we conduct customer research for our logistics web design agency clients...
We interview 5-10 recently won clients (or potential prospects).
The goal here is to understand their crucial problems, the implications of not addressing these issues, their expectations from a website in your niche, their dislikes about your industry, and what they find lacking on your current site.
By noting the common responses, you can leverage this information to design your website, create key pages, and develop effective messaging and copy.
Logistics websites that resonate with their target audience tend to have higher conversion rates.

Our highly specialised team of B2B Web Development experts are ready to build you a bespoke Logistics website that targets high-intent customers in your niche.
Working closely with you to craft a strategy that drives the outcomes you want from your b2b website. Our strategist is a 24/7 sales rep that's there for you whenever you need them.
Mapping out site wire-frames and user journeys backed against customer research. Turning your site pages into beautiful designs for mobile and desktop that engage your dream clients.
Messaging and copy is the secret to a great b2b site. After extensive research, our writers tailor copy to solve problems and attract ideal prospects.
Our development team bring your site to life on all devices. On the admin side (CMS) we help your team to easily manage and update your website content.
From keyword research, technical activities and link building, our incredible B2B SEO agency team will ensure that you are discovered by the right clients.
Quickly squashing the bugs, and smoothing out any issues that arise to keep your site up and running like a well oiled machine. Our QA team are on it!
This page is crucial to filter suitable prospects and demonstrate transparency, thus channeling quality leads to sales.
If you do not have fixed rates, share the ranges of your top 3 offerings. Support your pricing with social proof. Address common objections and answer typical questions about pricing and the process.
These pages should illustrate how each offer you provide benefits people. Develop pages for each key offer/feature/industry/location served.
Provide a summary of each solution, its benefits, the problems it solves, social proof, and calls to action. This is excellent for SEO.
This page should not brag about your company. Instead, it should share about your founder and the problems you help companies solve. Offer some useful resources and guide people to take the next step.
This page should have an enquiry/demo form before the scroll. Only ask for essential fields.
Consider a calendar scheduling tool. Place a story-based testimonial next to the form to alleviate buyer anxiety about contacting you and share what happens on the call.
This page should appear once a call/demo/consult form is completed. This is often overlooked on sites.
Share what happens next, e.g. a named sales rep will be in touch within 12 hours. Link to a couple of helpful resources (podcast/guides).
Make your prospective customer excited before they even speak to sales. Track this page on analytics.
Visitors want to see your offer/service/SaaS in action.
Show them what's under the hood, e.g. live demos on-page, GIFs, screenshots, videos, reviews, and proof of work (if it's a service-based B2B company).
This will build confidence in your offer and encourage a sales conversation.
Without investment in logistics web design, you risk a poor first impression with potential clients. Your website, whether used to:
is a 24/7 sales rep. It's either working hard to grow your business or pushing away hard-earned visitors (if neglected). It all depends on how you research, design, build, update, and promote your logistics website.
Absolutely! We provide SEO services for logistics websites to boost organic traffic and leads for the long term. We also manage Google AdWords for immediate traffic and leads, ensuring a comprehensive marketing strategy for your site.
Our tailored logistics web design approach encompasses the following:
Here are the top 10 issues that we usually see on logistics websites:
1. Not researching what your ideal customers are interested in seeing, learning, and acting upon for a website in your industry.
2. Designing a website to please yourself, your marketing team, or your CEO rather than focusing on your potential clients' needs.
3. Slow webpage loading times that turn away impatient visitors.
4. Vague messaging. Remember, confusion leads to lost customers.
5. Concealing pricing. Pricing pages help qualify logistics website visitors. If specific rates can't be shared, at least provide 'starting from' rates for your main services.
6. Overlooking SEO and marketing.
7. A 'set it and forget it' attitude. Your website should be a continually changing asset for your target customers and business.
8. Not including social proof like tailored testimonials, review videos, accreditations, badges, etc.
9. Keeping your product or service under wraps. You need to share live demos, videos of your product or service in action, case studies or similar.
10. Lack of clear calls to action. Make it easy for visitors to take the next step, whether that's booking a demo, scheduling a call, or downloading your guidebook.
We design logistics websites using top CMS platforms like WordPress, HubSpot, and Webflow. Our logistics clients love these platforms as they provide aesthetic design and user-friendly operation.
Absolutely, if you're a startup operating on a shoestring budget, it might be more cost-effective initially to build a simple site outlining your services, showcasing testimonials, and providing contact details. This can help generate initial revenue.
However, once you have a steady cash flow, investing in a customised logistics website is wise. A professionally designed site can attract, engage, build trust with your target audience, and convert prospects into sales or demos.
Yes! Check out our B2B marketing newsletter for instant access to our B2B website & SEO playbooks. Also, tune into our B2B Marketing Podcast for more insights.
Great question! Our founder, Sam Dunning, is a trusted expert in logistics web design with a proven track record.
He has successfully launched over 310 websites in his 12-year career and hosts the Top 10 B2B Marketing Podcast, where he shares valuable website tips.
His insights and strategies are regularly featured on leading industry sites like Ahrefs and CXL. Furthermore, his daily B2B website and SEO insights on LinkedIn have garnered him nearly 30k followers.
By choosing us, you're opting for a team that practices what it preaches. This way, you get a website that becomes your top sales representative.
Prices for logistics websites start at £7k+ ($8k) for a custom design. The final cost can vary based on the number of custom pages, key features, integrations, and other specific requirements.
Book a call with us to get an accurate quote tailored to your logistics website goals. Let's discuss your needs and explore how we can bring your logistics website vision to life.
A logistics website for lead generation and building trust should have these features:
After design approval, a logistics website typically takes around one month to develop for B2B information/lead generation sites. For larger projects with over 20 pages, custom design needs, or advanced features, the development timeline will be longer to ensure a quality outcome.
We prioritise custom designs for logistics websites to ensure a unique online presence that stands out. Our process involves creating tailored designs using platforms like WordPress or Webflow. We can provide template options for clients with limited budgets while still maintaining quality and uniqueness.
We primarily build logistics websites using open-source platforms like WordPress to provide ownership and flexibility. We also leverage platforms like HubSpot and Webflow to create highly functional and visually appealing logistics websites tailored to your needs.
Yes, absolutely! We provide a comprehensive admin guide and training post-launch, empowering you to effortlessly update and manage your logistics website's content. This ensures you have full control and flexibility to keep your site up-to-date and relevant.
Yes, we provide logistics SEO services to optimise your website for increased organic traffic and leads. We can also assist with paid search to accelerate results. Contact us to schedule a call and explore how we can enhance your logistics marketing strategy.
If you do not invest in logistics SEO, your website will likely not rank well in search engine results. This means your competitors will appear above you, stealing valuable traffic, leads, and brand visibility that could have been yours with a strategic SEO campaign. Investing in logistics SEO helps you stay competitive and visible online.
What Clients Say About Us
Justin Rowe
CMO/Founder @ Impactable
“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
Linda Melone
Host, B2B Marketing &
Copywriting Podcast
“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."
John Foshee
CRO @ Porter Logistics
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
Stephen Hodges
CEO @ Boson Hub
“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”
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