Ultimate B2B Paid Media Strategy: Lessons from $100M+ Ad Spend

EPISODE  #415

►  Silvio Perez (Founder @ AdConversion) joins Sam on Breaking B2B to share:

👉 What makes a solid b2b paid media strategy

👉 Top b2b paid media mistakes

👉 Prioritising paid media channels

👉 Running experiments

👉 Choosing which channels/platforms to start

👉 How to measure success and scale