B2B Marketing Metrics That Matter!

Sam Dunning

April 15, 2024

Table of Contents

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► The importance of measurement in B2B marketing!


► The importance of measurement in B2B marketing!


Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero


They cover:


  • Key metrics to measure and why
  • MQLs and SQLs broken down
  • Using data over emotion
  • Using your website to qualify leads
  • What’s working well for RevenueHero to drive pipeline that closes

Huge thanks to our show sponsors:

► The importance of measurement in B2B marketing!


► The importance of measurement in B2B marketing!


Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero


They cover:


  • Key metrics to measure and why
  • MQLs and SQLs broken down
  • Using data over emotion
  • Using your website to qualify leads
  • What’s working well for RevenueHero to drive pipeline that closes

Huge thanks to our show sponsors:

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