B2B Marketing: How To Build A Brand in 2024

EPISODE #401

► Sam talks to Celine Fosse, CMO & Co-Founder @ Niimblr. They cover:

• The importance of brand?
• How does brand build stack up against other channels pushing for b2b budget e.g. events, paid ads, influencer marketing, SEO, partnerships etc.
• How your b2b company can stand out and be remembered
• How to keep leadership on-side?
• How it really contributed to revenue & growth
• How to get started building a long-term brand