15 Best Fintech SEO Agencies in 2024

A solid online presence is crucial for any fintech company looking to thrive. To ensure maximum visibility and success, partnering with a professional b2b seo agency is essential.

In the UK, there are several outstanding fintech SEO agencies that help businesses in the financial technology sector optimise their online presence. Whether it's improving search engine rankings or increasing organic traffic, these agencies are equipped with the expertise and experience to deliver exceptional results.

Here are the 15 best fintech SEO agencies in 2024 that can help your company establish a strong digital footprint:

1 - Breaking B2B: Revolutionising Fintech SEO

As the top fintech SEO company in the UK, Breaking B2B offers innovative solutions to help businesses in the financial technology sector boost their online presence.

Search Engine Optimisation (SEO) is the cornerstone of Breaking B2B's services. Using the power of SEO, the agency helps fintech companies improve their website's visibility on search engine results pages. This leads to increased brand exposure and higher conversion rates.

Tailored Strategies for Fintech Companies

Breaking B2B understands that fintech companies have unique needs. That's why they craft tailored strategies that align with their clients' specific goals and objectives. Whether it's increasing brand awareness, driving organic traffic, or generating qualified leads, Breaking B2B has the expertise to deliver exceptional results.

Keyword Research and Optimisation

Effective keyword research is at the core of any successful SEO campaign. Breaking B2B conducts in-depth keyword research to identify the fintech industry's most relevant and high-performing keywords. By optimising website content with these keywords, they ensure that their clients' websites rank higher in search engine results.This drives targeted traffic.

On-Page and Off-Page Optimisation

Breaking B2B goes beyond just optimising website content. They also focus on on-page and off-page optimisation techniques. From optimising meta tags and headers to building high-quality backlinks, Breaking B2B employs a comprehensive approach to SEO that covers all aspects of digital marketing.

Content Creation and Marketing

Engaging and informative content is key to attracting and retaining online visitors. Breaking B2B's team of skilled content creators develop compelling and relevant content that resonates with the target audience.

Incorporating strategic keywords and employing best practices in content marketing helps fintech companies establish thought leadership, build trust, and attract organic traffic.

Transparent Reporting and Analysis

Breaking B2B believes in transparency and accountability. They provide their clients with regular reports that outline the progress and impact of their SEO campaigns.

The agency analyses metrics like organic traffic, conversion rates, and keyword rankings. This way, Breaking B2B’s strategies are continually optimised for maximum results.

Book a call with Breaking B2B  today and experience the power of fintech SEO like never before.

Grab your free Ultimate B2B

SEO Guide!

ROAR is another top UK-based fintech SEO agency conversant with Google's algorithm and with a keen eye for industry trends.

Unlike other agencies prioritising style over substance, ROAR focuses on delivering results through data-driven strategies. By conducting extensive research and analysis, they create compelling content that attracts search engines and engages and converts users. Their approach is all about building an online hub of resources that establishes brand authority and keeps customers coming back for more.

One of ROAR's standout services is the SEO Bomb®. This innovative content marketing approach is designed to increase rankings across multiple search terms and support all stages of the customer journey. It's like a bomb that ignites your online presence and propels your business to new heights.

But that's not all. ROAR understands the power of synergy between SEO and PPC strategies. By managing both, they ensure complementary strategies and shared insights between campaigns. This combination is particularly advantageous for scaling businesses as it builds authority and accumulates advertising revenue.



So, if you're ready to roar into the digital world and leave your competition in the dust, it's time to partner with ROAR. They have the expertise, the tools, and the passion to make your online presence roar with success.

Frustrated your website isn’t driving a steady flow of qualified leads? Let’s fix that

Loop Digital Marketing Ltd is one of the leading fintech SEO agencies in the UK. The company understand the challenges that fintech businesses face in the online world. Their SEO experts are dedicated to helping you achieve top rankings in search engine results.

One of the key benefits of working with Loop Digital is their ability to boost your website rankings and traffic. Through a combination of keyword optimisation, link building, and technical SEO, they ensure that your website is fully optimised for search engines. This makes it easier for your target audience to find you.

Loops Digital’s team of SEO experts is well-versed in the intricacies of the fintech industry. They understand the specific keywords and phrases your potential customers are searching for and use this knowledge to create tailored SEO strategies.

But it doesn't stop there. Their goal is not just to increase your website traffic, but to drive more conversions for your business. They analyse user behaviour, optimise landing pages, and implement conversion rate optimisation techniques to ensure your website visitors take the desired action.



With Loop Digital's SEO services, you can increase your visibility to customers and establish your brand as a trusted authority in the fintech industry. Their team stays up-to-date with the latest SEO trends and algorithm updates, ensuring your website remains competitive in search engine rankings

4 - Angelfish Marketing

Angelfish Marketing provides clean and organic SEO solutions. They help businesses in the financial technology sector improve their Google rankings for relevant keywords.

What sets Angelfish Marketing apart is their commitment to removing marketing fluff and executing inbound and digital marketing strategies that deliver tangible results. By focusing on strategies that drive organic traffic and engagement, they help businesses achieve a higher return on investment.

One of the standout features of Angelfish Marketing is their Beginner's Guide to SEO, which provides valuable information and expert advice to those looking to navigate the complex world of search engine optimisation. This guide serves as a valuable resource for businesses looking to improve their online presence and gain a competitive edge.

To further assist their clients, Angelfish Marketing offers a free SEO audit that covers various aspects of a website's performance.



This comprehensive audit includes a website review, analysis of organic traffic and technical aspects, on-page SEO review, backlink profit and competitor analysis, as well as benchmarking of main competitors' websites. This audit allows businesses to identify areas for improvement and develop effective strategies to enhance their online visibility.

Fanatic is a leading fintech SEO agency based in the UK, dedicated to helping businesses in the financial technology sector achieve online success. Fanatic's range of data-led strategies ensures that brands stand out in a highly competitive market.

One of the main services offered by Fanatic is comprehensive website audits. This process involves thoroughly analysing a company's website to identify areas for improvement and optimisation.

By addressing any technical issues or weaknesses, Fanatic ensures that their clients' websites perform at their best, leading to increased visibility and organic traffic.

Technical monitoring is another crucial aspect of Fanatic's SEO services. They continuously monitor the technical aspects of their clients' websites to ensure optimal performance.

This proactive approach helps to maintain site speed, mobile compatibility, and overall user experience, all of which contribute to higher search engine rankings. Fanatic specialises in E-commerce SEO, specifically tailored to increase product sales.



Fanatic is the go-to agency for fintech companies looking to increase their online visibility and drive sales.

Bird Marketing offers numerous fintech SEO services tailored specifically for the fintech sector. One of their specialities is technical SEO, which involves optimising the site structure and speed to enhance user experience. The agency helps companies create a positive first impression and keep visitors engaged by ensuring that websites load quickly and are easy to navigate.

Another area of expertise is Local SEO. By implementing targeted strategies, Bird Marketinghelps fintech companies increase their visibility in local searches. This is particularly beneficial for businesses that rely on local clients or have physical locations.

Mobile SEO is another service that Bird Marketing offers. With the increasing use of smartphones and tablets, businesses need to provide a seamless user experience on mobile devices. The agency optimises sites for mobile devices, ensuring that visitors have a positive experience regardless of the device they are using.



For fintech companies with an online store, Bird Marketing provides e-commerce SEO services. Optimising product pages and implementing effective strategies enables businesses to increase their online sales and attract more customers.

SearchFlare is a fintech SEO company in the UK that delivers exceptional SEO services to financial technology companies.

The agency provides a comprehensive range of SEO services tailored specifically to the needs of the industry. From onsite SEO to technical SEO, SearchFlare has the expertise and knowledge to optimise every aspect of a fintech company's online presence.

They possess an in-depth knowledge of the latest trends and best practices, enabling them to develop highly effective SEO strategies that generate tangible results.With an engaging and customer-centric approach, SearchFlare takes the time to understand each client’s goals and target audience.



They work closely with their clients to develop customised SEO strategies that align with their objectives and deliver long-term success.Contact SearchFlare now and discover how their expert SEO services can transform your fintech business.

At Totalsurf, they understand that SEO is not just about technical optimisation; it's about finding the perfect balance between technical aspects and great content. They believe that technical optimisation is like fuel. It provides the necessary power to drive a website forward, while content is like oxygen that breathes life into it.

Both elements are essential for a truly successful online presence. While many agencies focus solely on improving content, Totalsurf recognises the significance of code optimisation in enhancing website rankings. They focus on improving website code before making any changes to the content, ensuring a solid foundation for superior performance.

Regardless of the CMS or industry, Totalsurf's expertise allows them to deliver exceptional results. They have established themselves as trusted partners for marketing and web design agencies.



Visit Totalsurf’s website today to learn more about their services and take the first step towards dominating the search engine rankings.

Soap Media is a marketing agency that recognises that visibility and credibility are crucial for success in this highly competitive fintech industry.They take the time to thoroughly understand their clients’ business objectives, ensuring their SEO strategies align with their clients’ goals.

Whether it's optimising website content or building high-quality backlinks to boost authority, Soap Media employs a holistic approach to drive organic traffic and increase conversions.

But it's not just their expertise that makes them stand out. Soap Media's engaging tone and unique content help them effectively communicate their clients' brand messages to their target audience.



Their experienced SEO professionals will work closely with you to develop a customised strategy that aligns with your business goals.Visit Soap Media's website to learn more about their organic SEO services and how they can help your fintech business succeed in the digital world.

At the heart of Submerge's success lies their comprehensive SEO package, designed to help businesses thrive and stay ahead of the game. They offer a range of services that go beyond traditional SEO practices.

One of the major services provided by Submerge is their content creation. They craft compelling and informative content that boosts search engine rankings and helps customers discover and believe in the brand.

In addition to content creation, Submerge provides SEO and SERP analytics to optimise their clients' digital presence. They conduct thorough keyword research and implement effective strategies to improve organic reach and increase website visibility.

Through continuous monitoring and analysis, Submerge ensures their clients' websites are ranking high on search engine result pages.



Furthermore, Submerge offers comprehensive reporting and performance analysis to keep clients informed about their engagement levels. If you’re looking to drive business growth, don't hesitate to contact Submerge.

StudioHawk offers a wide array of top-notch services to help businesses in the financial technology sector improve their online visibility.One of StudioHawk's key offerings is Technical SEO Auditing.

Conducting comprehensive audits helps them identify and fix any SEO issues that may be hindering a website's performance in search engine rankings. This ensures that businesses have a solid foundation for their online presence.

In addition, StudioHawk excels in SEO Content Writing. They craft compelling and optimised content that drives targeted traffic and helps build authority in the fintech industry.

By leveraging their expertise in keyword research and on-page optimisation, they help companies attract and engage their ideal audience.Lastly, StudioHawk's Link Acquisition campaigns are designed to boost Google rankings and attract relevant visitors.

12 - Solvid

Solvid offers a broad range of services, including SEO, copywriting, digital PR, guest posting, and content marketing.

What sets Solvid apart is its ethical approach to business. They believe in keeping their operations clean, steering clear of sketchy fintech SEO tactics that may provide short-term gains but have long-term repercussions. Instead, they prioritise delivering sustainable results that contribute to the growth and success of their clients.

Solvid goes above and beyond to ensure exceptional support to its clients. Their dedicated team guides clients through each step of the process, offering advice and strategic insights to help businesses thrive in the digital world.

They also utilise an online dashboard, providing a clear and concise view of the progress and results of their strategies.

Transparency is another attribute that defines Solvid's modus operandi. They believe in keeping their clients informed about their actions and the results they generate.

This open and transparent communication fosters trust, building long-term relationships with their clients. Get in touch with Solvid today for a transformative digital experience!

13 - Digital Kaizen

Digital Kaizen is a pioneering fintech SEO agency based in the UK, renowned for its innovative approach to search engine optimisation.

The firm embodies the principles of 'kaizen,' a Japanese business philosophy meaning 'continuous improvement.' This philosophy emphasises gradual productivity enhancement, involving all employees in the improvement process.

Digital Kaizen enables fintech companies to achieve their digital marketing objectives. Their meticulous processes and strategic planning ensure their clients' online presence is robust and future-proof. They specialise in creating SEO strategies tailored to each client's unique needs, ensuring optimal visibility and attracting the right audience.

Digital Kaizen's team of experts is adept at identifying the subtle changes that can significantly impact a company's online success.

One of the unique offerings of Digital Kaizen is their free site audit. This service provides valuable insights into a company's digital footprint, helping identify improvement areas and growth opportunities.



Reach out to Digital Kaizen for a free site audit and start your journey towards continuous digital improvement!

14 - Vertical Leap

With a firm foundation in technical SEO, keyword research, on-page and off-page optimisation, Vertical Leap has established a commanding presence in the industry.

The agency provides a broad spectrum of content services, including content audits, strategies, creation, and promotion. This holistic approach to content ensures their clients' messages reach the right audience at the right time, every time.

Moreover, Vertical Leap's additional services, including digital PR, email marketing, and data analytics, further bolster their clients' digital footprint, translating into increased visibility and reach.

What makes Vertical Leap different is its evidence-led approach. This innovative agency utilises cutting-edge technology to provide unrivalled insights, guiding their marketing strategies with precision and intelligence. The result? A client-centric approach that ensures customer satisfaction and delivers tangible results.



From startups to established fintech firms, brands across the spectrum choose Vertical Leap for its dedication to their success. Are you ready to make the leap? Contact Vertical Leap today to get started.

15 - SmallGiants

SmallGiants is another reliable UK fintech SEO agency that stands out as an insight-driven specialist in lead generation and data management.

The agency prides itself on creating comprehensive solutions tailored to specific business goals. Their approach extends beyond providing isolated services; instead, they connect all the dots in the marketing ecosystem.

Operating at the confluence of marketing art and science, they cultivate cohesion across all work streams. This allows them to deliver targeted messages to the most relevant audiences, enhancing their clients' visibility and conversion rates.

A consistent brand identity is another key focus area for SmallGiants. They understand the power of brand consistency and work diligently to ensure it permeates every corner of their clients' strategies.

One of the most commendable aspects of SmallGiants is their collaborative approach. They work hand-in-hand with their clients, gaining an in-depth understanding of their objectives and challenges.

Connect with SmallGiants – where your business goals are their passion.

Choose Breaking B2B for Fintech SEO Services

With a proven track record and a team of professionals, Breaking B2B stands out among the UK agencies offering fintech SEO services. Our knowledge of the fintech industry and cutting-edge strategies ensure that your website ranks higher in search results.

Our Fintech SEO Process

1. Kick-starting the Process

We start off our collaboration with a comprehensive meeting between your team and ours. Here, we discuss the specifics: your primary offerings, ideal clientele, chief industries served, problems you solve (and the consequences of not addressing them), any prior SEO or content work, Google ads usage (for keyword performance), main competitors, and the subsequent steps.

2. Keyword and Competitor Analysis

This is where traditional meets contemporary fintech SEO keyword research. We begin by identifying the phrases potential clients use on Google when they are ready for a sales discussion (commercial keywords), and we prioritise these.

In the SaaS sector, these often include terms like 'best [category] tool/software', '[competitor] alternatives', or '[offer] for [sector/persona you serve]'. For fintech firms, it might be '[offer] company' or location-oriented services like '[offer] company in [location served]' or for the industries you cater to, it could be '[service] for [industry/persona]'. 



Next, we conduct new-age keyword research, leveraging customer research for problem-focused searches, jobs-to-be-done searches, and common queries from sales calls. Once we've covered high-intent keywords, we explore mid and top-of-funnel searches and create articles to address these.

We continuously suggest new keyword possibilities during our SEO campaigns to ensure a steady flow of relevant traffic and leads. We also scrutinise your competitors' keywords, site authority, backlink profiles, content structure, and more.

3. Website Content and Technical Review

Upon agreeing on the initial keywords, we proceed to map out pages that either need to be created for each focus keyword or repurpose existing site pages where appropriate. We develop page briefs and can assist in creating complete content for each page.

On the technical side, we handle all aspects of technical SEO, including page speed, URL structure, metadata, headings, image tags, sitemaps, page structure, menu organisation, redirects, and more.

4. Identifying and Implementing Quick Wins for your Fintech SEO Campaign

We identify any pages that are organically ranking between 11-50 on Google that align with the focus keywords we've pinpointed. Following this, we devise a strategy to improve these rankings via content enhancement, technical SEO, and link work (if required) based on our research.

5. Off-Page Tactics

Our off-page efforts include creating high-quality backlinks from relevant sites in your niche. We also handle citation building and directory uploads, if applicable. We distribute content to trusted sites within your sector to establish authority and build robust backlinks, assisting you in ranking for competitive keywords.

6. Regular Reporting and Communication

We maintain regular communication through email and video calls for updates and monthly planning. At the end of the month, you will receive a comprehensive report detailing organic ranking improvements, traffic boosts, lead generation progress, on and off-page work conducted, and a strategy for the upcoming month.