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B2B Podcast Agency

PRICING

Proven B2B Podcast Results

Why Choose Us?

When it comes to finding the right B2B podcast agency for your business, it's essential to make an informed decision. With our proven track record and comprehensive range of services, we are confident that we can help your business thrive in the podcasting world. Here's why you should choose us as your B2B podcast agency:

1. Expertise in B2B Podcasting: Our team comprises seasoned professionals specialising in B2B podcasting. We understand the industry trends, best practices, and strategies that work specifically for B2B businesses. By partnering with us, you can leverage our expertise to create compelling content that resonates with your target audience.
   
   
2. Customised Solutions: We believe every business is unique and, therefore, requires a tailored approach. We take the time to understand your brand, goals, and target audience to develop a customised podcasting strategy that aligns with your business objectives. From concept development to production and distribution, we provide end-to-end solutions that cater to your specific needs.
   
   
3. High-Quality Production: We are committed to delivering podcasts of the highest quality. Our team uses state-of-the-art equipment, professional editing software, and experienced sound engineers to ensure your podcasts sound crisp and professional.
   
   
4. Extensive Network: As a top B2B podcast company, we have built an extensive network of industry experts, influencers, and thought leaders. We leverage these connections to secure high-profile guests for your podcasts, providing you with valuable insights and enhancing your credibility in the industry.
   
   
5. Measurable Results: We believe in the power of data-driven marketing. With our advanced analytics tools, we track key metrics such as downloads, engagement, and conversions to measure the success of your podcasting initiatives. This data allows us to make informed decisions and optimise your podcasting strategy for maximum impact.

Contact us today to discuss how we can help your business succeed in the world of podcasting, and take a look at Sam's 'Ultimate B2B Podcast Guide'

Why Your B2B Business Needs a Podcast

Businesses are constantly seeking innovative ways to engage with their target audience and establish themselves as industry leaders. One highly effective tool that has become popular in recent years is podcasting. As a leading B2B podcast agency, we can help you produce a podcast that attracts qualified leads.



While podcasts were initially associated with entertainment and personal interests, they have now become a powerful medium for B2B businesses to connect with their customers and drive growth. If you're wondering why your B2B business needs a podcast, here are some compelling reasons:

 Showcasing your expertise

First and foremost, a podcast allows you to showcase your expertise and thought leadership in your industry. By sharing valuable insights, discussing industry trends, and providing solutions to common challenges, you position your business as a trusted authority.

This helps you build credibility among your target audience and differentiates you from your competitors. When potential customers see you as an industry expert, they are more likely to trust your products or services and choose you over others.

Secondly, a podcast provides a unique opportunity to humanise your brand. Unlike other forms of content marketing, podcasts enable you to have authentic conversations with your audience and share your personality.



You create a genuine connection with your listeners by engaging in meaningful discussions, storytelling, and interviews. This personal touch helps foster trust and loyalty, leading to stronger relationships and increased customer retention.

 Wider Reach

Thirdly, podcasts have a wide reach and high engagement rates. Recent studies show podcast listeners are highly dedicated and actively seek out new episodes.

You can attract a dedicated and loyal audience by consistently delivering valuable content. Moreover, podcasts are easily accessible and can be consumed while multitasking. This makes them a perfect medium for busy professionals who are always on the go.

Another significant advantage of having a podcast is the opportunity to network and collaborate with industry experts and influencers. By inviting guests to share their insights and experiences, you provide valuable content to your audience and gain exposure to their networks.



This usually results in increased brand visibility, new business opportunities, and even potential partnerships.

5 strategies to generate qualified leads from your B2B podcast:

2) Interview famous people in your niche

Find the "influencers" within your niche and invite them to be on your b2b podcast. This can help you piggyback their audience to gain new followers for your show and drive new attention plus leads.

3) Solo thought leadership episodes

4) Sponsorships

This is best for podcasts with an audience already to leverage.

These can come inbound if your show is well-known or you can reach out to company's decision makers that go after the same audience as yours.

5) Guest on niche relevant podcasts

An often neglected strategy. Use a website like Chartable and find the top listened podcasts in your target market. 

Pitch hosts to be a guest on their show. For those who accept, do a great show sharing actionable tips, stories and more and give a CTA to your podcast.

This helps build your credibility, reach a new audience and even drive leads from other shows listeners.

Using B2B Podcasting for Lead Generation

Podcasts provide a unique platform for businesses to connect with target audiences. Here are four ways B2B podcasting can help with lead generation:

Building Trust and Credibility

When you host a podcast, you can showcase your knowledge in your industry. By consistently delivering valuable content to your listeners, you can establish yourself as a thought leader.

This helps build trust and credibility with your audience, making them more likely to engage with your business. As trust grows, so does the likelihood of converting podcast listeners into qualified leads.

Expanding Your Reach

Podcasts have a global reach, allowing you to connect with potential leads beyond your immediate network. You can tap into their audience by leveraging guest interviews and collaborations with industry experts and expand your reach significantly.

This exposure to new listeners increases the chances of attracting leads who are interested in your products or services. Moreover, podcasts are easily shareable, enabling your existing audience to share episodes with their network, further amplifying your reach.

Engaging with Your Audience

Unlike other forms of marketing, podcasts offer a unique level of engagement with your audience. Listeners are often highly engaged and attentive, as they actively choose to consume your content.

This presents an excellent opportunity to build a relationship with your audience and nurture them into qualified leads. You can create a sense of community and foster a loyal following by encouraging listener participation through Q&A sessions, feedback, and guest suggestions.

Repurposing Content for Lead Magnets

Podcasts provide a wealth of valuable content that can be repurposed into various lead magnets. Transcripts of podcast episodes can be turned into blog posts, ebooks, or whitepapers, providing additional value to your audience and capturing leads in the process.



Repurposing your podcast content helps you create a comprehensive lead-generation strategy that reaches different segments of your target audience.

We take great pride in our efficient and effective process to deliver top-quality podcast services to our B2B clients. Here’s our four-step process:

1. Audit: We begin by thoroughly auditing our client’s existing podcast or podcast idea. This step lets us know their goals, target audience, and content strategy. Our team of experts analyses the current podcast's content, format, and branding to identify improvement areas. Audits allow us to develop a tailored plan to enhance the podcast's impact and effectiveness.
   
   
2. Produce: Once we have completed the audit and identified areas for improvement, our team gets to work on producing high-quality episodes. We collaborate closely with our clients to create engaging and informative content that resonates with their target audience. Our experienced podcast producers, sound engineers, and writers work together to ensure every episode is well-researched, well-scripted, and professionally edited.
   
   
3. Review: We conduct a comprehensive review process before finalising the podcast episodes. Our team carefully listens to each episode, paying attention to sound quality, pacing, and overall flow. This is also the stage where we let you review the produced episode. Any necessary edits or revisions are made to guarantee that the final product is excellent..
   
   
4. Upload: Once our clients have finalised and approved the podcast episodes, we move on to the upload stage. We handle all technical aspects, including hosting, distribution, and metadata optimisation. Our team ensures the podcast is available on popular podcast platforms and will upload it to your site.
   

Choosing the Right Format for Your B2B Podcast

The format of your podcast will determine how your audience engages with your content and whether they keep coming back for more. Here are some format ideas for your B2B podcast:

Interview Format

The interview format is one of the most popular choices for B2B podcasts. This format involves inviting industry experts, thought leaders, and influencers as guests on your show. By interviewing these experts, you can provide valuable insights and knowledge to your audience.

Solo Format

The solo format is another option for B2B podcasts. In this format, the host shares their knowledge and expertise on a specific topic.

This format works well for hosts who have a strong presence in their industry and can deliver valuable content without the need for guest interviews. The solo format allows you to establish yourself as a thought leader and build trust with your audience.

Panel Format

The panel format involves hosting a discussion with multiple experts or industry leaders on a specific topic. This format allows for different perspectives and insights to be shared, creating a dynamic and engaging conversation.

This format works well for B2B podcasts that aim to provide comprehensive and diverse viewpoints on industry trends and challenges.

Storytelling Format

The storytelling format is a creative and engaging way to present your content. This format involves telling stories related to your industry or sharing real-life experiences and case studies. It allows you to captivate your audience and make complex topics more relatable and understandable.

Choosing a format that aligns with your podcast's goals and target audience is important. Consider your industry, the type of content you want to produce, and the resources available. Experiment with different formats and gather feedback from your audience to determine which format resonates the most.

Promoting and Marketing Your B2B Podcast

Simply creating a B2B podcast is not enough. To ensure its success, you need to effectively promote and market your podcast. Here are some strategies to help you get started:

• Develop a Strong Brand Identity: Establish a clear brand identity before promoting your podcast. This includes creating a compelling logo, designing eye-catching cover art, and crafting a consistent tone and style for your episodes. A strong brand identity will make your podcast more recognisable and memorable to your target audience.

• Leverage Your Existing Channels: Use your existing marketing channels to promote your podcast. Share episodes on your website, blog, and social media platforms. Create teaser clips to generate interest and drive traffic to your podcast. Also, consider collaborating with influencers or industry experts who can help promote your podcast to their networks.

• Optimise for SEO: Use relevant keywords in your podcast titles, descriptions, and show notes. This will help your podcast appear in search results and attract organic traffic. Additionally, consider transcribing your episodes to make them more accessible and searchable.

• Engage with Your Audience: Building a loyal audience requires active engagement. Encourage listeners to leave reviews, ratings, and comments on podcast platforms. Respond to their feedback and questions to foster a sense of community. Regularly interact with your audience through social media, email newsletters, or live Q&A sessions.

• Cross-Promotion: Collaborate with other podcasters in your industry to cross-promote each other's content. This can help expand your reach and introduce your podcast to new audiences. Guest appearances on other podcasts or hosting interviews with industry leaders can also increase your podcast's visibility and credibility.

• Attend Industry Events: Participate in industry events, conferences, or trade shows to network and promote your podcast. Consider hosting live podcast recordings or panel discussions to engage with potential listeners face-to-face. These events provide an opportunity to connect with industry influencers, potential guests, and sponsors..

Contact our B2B podcast agency today to discuss how we can help you promote and market your podcast effectively.