If you're in B2B, you need a dedicated B2B Web Development Team
TAL PAPERIN
CEO @ KSW
KSW Solutions
JACK FRIMSTON
Director @ Wham
We Have a Meeting
(£8k+)
VIKASH KOUSHIK
Head of Marketing @ RevenueHero
"Sam consulted with us to provide actionable tips to improve trust and conversion on both our website and SEO. He's super transparent in his approach. If you're thinking of working with Sam and Breaking B2B I highly recommend it. Been incredible working with them".
There are appropriate and inappropriate times to invest heavily in your website, a fact that many agencies don't often disclose:
For self-financed founders who are operating on tight budgets, we typically recommend they choose a basic WordPress/Webflow/HubSpot template. This should look professional, clearly communicate their offerings, illustrate how they provide solutions, showcase their results, and provide an easy contact method.
Once you have a steady client base and consistent marketing revenue, a website that instils trust and generates inbound leads on a large scale becomes necessary.
The website design and build needs to be based on customer research. Then, you can strategise B2B SEO and incorporate it into your site, design, and copy from the onset.
Craft your messaging and copy based on your target customers' pressing issues, objectives, and tasks they need fulfilled.
Your website should function as a 24/7 sales representative, qualifying and building trust with organic (or paid) traffic, converting them into a steady stream of inbound sales leads.
The most impactful B2B websites are created from a solid comprehension of ideal clients and their:
Here's how we conduct customer research for our B2B web design agency clients...
We interview 5-10 recently acquired clients (or target prospects) to understand their:
Record the typical responses and use these to influence your website design, key pages, messaging, and copy. B2B websites that genuinely resonate with focused clients convert effectively.
This is your introduction. It should clearly communicate:
Here's where you provide evidence:
This page helps filter prospects and demonstrates transparency. It can increase the quality of the leads going to sales.
If you don't have fixed rates, share the ranges of your top three offerings. Support your pricing with social proof. Address common objections and answer frequently asked questions about pricing and processes.
These pages detail your offerings:
This is not a bragging space. Instead:
This page facilitates interaction:
This appears after a form is submitted:
Show your service in action. Let potential clients see what they're getting:
Don't underestimate the value of B2B web development. Your site is often the first impression potential clients have of your business.
Use it to share what you do, build trust with prospects, generate leads, recruit new hires, grow your brand, convert referrals, and more.
Your website is a round-the-clock sales rep. It's always live. Every day. It's either working tirelessly to grow your business OR repelling visitors (if neglected). It all depends on how you research, design, build, update, and market your site.
Yes, we provide top-notch marketing services for B2B websites. Our offerings include SEO strategies for long-term organic traffic growth and Google AdWords (paid search) management for short-team traffic and lead generation.
Our tailored B2B web development process caters to your business needs. Here's a glimpse into what our custom builds cover:
At every step, we are dedicated to delivering a web design solution that not only meets but exceeds your expectations.
Here are the 10 cardinal sins that plague B2B websites:
1. Not focusing on the desires and needs of your ideal clients when it comes to content, education, and calls to action within your industry.
2. Prioritising designs that appeal to your personal preferences, marketing team, or CEO instead of focusing on what resonates with potential prospects.
3. Falling victim to the curse of slow page loading speeds.
4. Allowing ambiguity to cloud your messaging. Remember, clarity is key – confusion leads to losing potential leads.
5. Not indicating pricing information, a critical element for qualifying B2B website traffic. If disclosing exact rates is a challenge, consider showcasing 'starting from' prices for key offerings.
6. Overlooking the power of SEO and digital marketing strategies.
7. Adopting a 'set it and forget it' mentality. Your website should evolve alongside your business and cater to the evolving needs of your target audience.
8. Lacking social proof. Failure to feature tailored testimonials, review videos, accreditations, and badges can undermine credibility.
9. Failing to showcase your offerings. Ensure to provide live demos, videos demonstrating your product/service in action, compelling case studies, and more.
10. Neglecting calls to action. Encourage visitors to take the next step by offering clear prompts such as booking a demo, scheduling a call, or accessing your valuable resources.
We specialise in B2B web development using WordPress, HubSpot, and Webflow. Our team is well-versed in these platforms, known for their design flexibility and user-friendliness. These CMS options cater to numerous industries like tech, services and SaaS, making them ideal choices for our diverse B2B clients.
Yes, it can be cheaper initially to build your own B2B website if you are a bootstrapped startup. Starting with a simple template site showcasing your services, testimonials, and contact information is a prudent choice.
Once you generate revenue, investing in a professional website and marketing strategy will yield better results. A great B2B website will captivate, establish trust with, evaluate, and turn ideal prospects into valuable sales appointments or demonstrations.
Yes! You can sign up for our B2B marketing newsletter for immediate access to our ultimate B2B website & SEO playbooks, or enjoy our B2B marketing podcast.
Well, let's start with our founder, Sam Dunning.
With a top 10 B2B marketing podcast, over 310 websites launched in 12+ years, and appearances on industry-leading sites like Ahrefs and CXL, Sam's expertise speaks for itself.
His daily LinkedIn ramblings reach nearly 30k followers, showcasing his dedication to sharing website and SEO strategies.
We practice what we preach - turning your website into your best sales rep to drive a constant flow of qualified leads. Trust us to leverage our experience, insights, and passion to boost your B2B web presence.
Our B2B websites typically start at £7k+ ($8k) for a custom design. The final cost varies depending on the number of custom pages, key features required, integrations, and other factors. To determine a more accurate quote for your specific B2B website goals, book a call with us. Let's discuss your requirements and see if we can help bring your vision to life.
We believe that a B2B website designed for lead generation and establishing buyer trust should aim to:
1. Clearly communicate the services provided and the problems addressed.
2. Highlight the unique qualities that set you apart from competitors.
3. Present evidence of successful outcomes through case studies, portfolios, testimonials, and reviews.
4. Showcase your offering in action, using demonstrations, videos, or GIFs for SaaS products.
5. Display transparent pricing information.
6. Provide educational content such as blogs, resources, videos, podcasts, playbooks, and guides.
7. Explain your business process.
8. Clearly define the target audience and specify who you can and cannot assist.
9. Enable prospects to easily contact sales by incorporating a calendar tool.”
The development timeline for a B2B website can vary depending on its complexity. For information/lead generation sites, we usually recommend a 1-month timeline after design approval.
However, if your site requires custom design for 20+ pages and advanced features or integrations, the timeline will be longer.
We prioritise custom designs for B2B websites to ensure uniqueness and a strong brand presence. We typically use platforms like WordPress or Webflow to build these custom designs. However, for clients with limited budgets, we also offer templates as an alternative option.
Our company primarily builds B2B websites using open source code like WordPress or similar platforms.
However, we also have experience building on platforms like HubSpot and WebFlow to cater to specific B2B requirements. We always recommend open source code to ensure full ownership of the website platform.
Yes, we provide a comprehensive admin guide and training after your website goes live, enabling you to easily update and manage your website and its content.
Yes, we can assist you with B2B SEO and marketing for your site. We provide B2B SEO services to increase organic traffic and generate leads from Google. We also offer paid search options for faster results. Contact us to schedule a call and discuss your needs.
If you don't invest in B2B SEO, your competitors will continue to show up above you in organic search results, stealing valuable traffic, leads, and brand recognition.
Without a strategic B2B SEO campaign, you risk losing out on potential customers who are actively searching for the products or services you offer. Investing in B2B SEO is essential to stay competitive and maximise your online visibility in your niche.
What Clients Say About Us
Justin Rowe
CMO/Founder @ Impactable
“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
Linda Melone
Host, B2B Marketing &
Copywriting Podcast
“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."
John Foshee
CRO @ Porter Logistics
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
Stephen Hodges
CEO @ Boson Hub
“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”
Ready To Grow Your B2B Company?