If you're looking for a stellar B2B SaaS SEO Agency - You've found it!
JUSTIN ROWE
Founder @ Impactable
#1 B2B LinkedIn Ads Agency
BRANDON
CMO @ Tech Company
B2B SaaS Platform
Our B2B SaaS SEO plans start at :
(£2.5k/month)
RACHAEL
Director @ Wildsparq - B2B SaaS Company
"I interviewed several agencies to take on this project, but Sam and Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It’s great content, it sounds like our brand voice, it’s thorough, it’s well researched, and I’m really happy with the results. In the first 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn’t recommend them enough for SEO, CRO, hosting, & managing your website".

B2B SaaS Company
How We Helped:
Our first step is to have a strategic call between your team and ours. This allows us to understand your main offerings, the ideal client demographic, and key industries you cater to. We look at the primary problems your software solves and the repercussions if they remain unresolved.
Next, we discuss any previous B2B SaaS SEO work and assess the performance of any Google ads you might have (to determine the keywords performing well). We also identify your main competitors and plan our future course of action.
We combine traditional and modern B2B SaaS SEO keyword research strategies. We begin by identifying the search terms potential clients use when they're ready for a sales conversation, prioritising what we call 'commercial keywords'.
These often include terms like 'best [category] tool/software', '[competitor] alternatives', '[offer] for [sector/persona you serve]', and more. For B2B service companies, these might be phrases like '[offer] company' or location-specific services like '[offer] company in [location served]'. For specific industries, it might be '[service] for [industry/persona]'.
We also incorporate new-school keyword research, leveraging customer research to identify problem-focused searches, jobs-to-be-done searches, and common requests made during sales calls. Some of these may have low search volume, but they can capture high-intent leads if mentioned frequently.
Once we've exhausted high-intent keywords, we explore middle and top funnel searches like 'how to [job to be done for your client]'.
We then create articles addressing these specific problems and niche queries, driving relevant traffic and drawing potential clients into your ecosystem.
This could involve downloading a lead magnet, checking out your podcast, signing up for a webinar, or subscribing to your email list.
Throughout our B2B SaaS SEO campaigns, we continuously suggest new keyword ideas to keep relevant traffic and leads flowing.
In addition to keyword research, we also conduct a thorough competitor analysis. This helps us understand their focus keywords, their site authority, backlink profiles, how they structure their content, and any shortcomings they may have.
After establishing the initial keywords, we will strategise on creating new pages for each focus keyword, with an emphasis on those with commercial intent, or optimising existing pages where needed.
We will provide guidance and support in building the content for each page, ensuring it connects with, builds trust among, and converts your target clients. We also assist with designing and developing your website pages or articles.
On the technical front, we handle comprehensive technical SEO, including elements like page speed, URL structure, metadata, headings, image tags, sitemaps, page structure, menu organisation, redirects, and more.
We will examine pages that currently rank between 11-50 on Google for your focus keywords. With this data, we will craft a strategy to boost these pages to top rankings by enhancing content, improving technical SEO, and conducting link work (if necessary) based on our research.
Our off-page strategy involves building high-quality backlinks from sites relevant to your niche. We'll also work on citation building and directory uploads, where applicable.
We will distribute your content to trustworthy sites within your sector to enhance your authority and secure robust backlinks. Our aim is to help you rank for competitive keywords.
We maintain consistent communication through emails and video calls on platforms like Zoom for regular updates and monthly planning.
At the end of each month, you will receive a comprehensive report. This report will cover: improvements in organic ranking, increases in traffic, advancements in sales leads, the work executed both on-page and off-page, and the strategic plan for the upcoming month.
B2B SaaS SEO is the strategic process of optimising your B2B SaaS website to rank higher in Google's organic search results. By focusing on relevant keywords and quality content, B2B SaaS SEO helps businesses increase website traffic, attract qualified leads, and establish authority within their industry.
You need to know your ideal client profile and target industries. This insight aids us in pinpointing focus keywords and developing relevant content. Understanding your clients' pain points and goals is an added advantage.
A well-functioning website is vital, and it should highlight:
Typically, we focus on niche keywords to attract immediate leads from specific target clients. With this strategy, you may start seeing results within the first 90 days, especially for niche-focused terms. However, results for more generic search terms may take longer. We tailor our approach based on your website, target market, and competitors to provide accurate recommendations and set expectations for your SEO journey.
Our agency boasts a team of expert writers who excel in crafting E-E-A-T (Experience, Expertise, Authority and Trust) focused content for B2B SaaS SEO campaigns. We work closely with clients to develop in-depth copy for key website pages and articles. We also provide detailed guidelines, briefs, and roadmaps for businesses with in-house writers.
Not at all! While some clients opt for short-term campaigns like our 90-day sprints with clear goals, many renew due to the organic ranking, traffic, and lead improvements we deliver.
If your business is in a new category where people aren't searching for your offer or the problems you fix, SEO might not be the best strategy. In this case, consider marketing on channels where your potential clients spend their time.
However, if your industry and solutions are well-known, B2B SaaS SEO can be a powerful tool to drive inbound leads and revenue for your business. Let us help you determine if there is enough demand to make B2B SaaS SEO a top driver for your business growth.
Absolutely, you can run a B2B SEO campaign yourself. However, it requires a technical SEO, a niche-specialised content writer, and a web developer, costing around $64k per specialist. Our B2B SaaS SEO plans start from $48k per year, offering you cost savings.
Yes, link building is part of our B2B SaaS SEO services. We secure quality links through partnerships with trusted niche-focused websites to boost your site authority. Our team excels in link acquisition and crafting quality articles for optimal link placements.
B2B SaaS SEO is far from dead. In fact, it's more crucial than ever. Many businesses rely on Google to find solutions, compare options, and seek answers within their niche. If you consistently appear at the top of search results, your website can effectively capture valuable traffic and convert leads. Don't be swayed by naysayers - B2B SaaS SEO remains a powerful tool for driving growth and success online.
We focus on the keywords your ideal clients are searching for when they're ready to engage in a sales conversation. Our strategy begins with targeted keyword research and content creation, including solution-specific pages to capture high-intent, bottom-of-the-funnel traffic. We then expand to include service, integration, industry, sector, and feature pages. Once these are optimised, we shift to creating blog articles to attract prospects at earlier stages of the sales funnel.
The cost of B2B SaaS SEO depends on the strategy's aggressiveness level. Our agency typically recommends a starting investment of $3k/month for an aggressive approach.
This includes comprehensive planning and analysis, regular keyword research, on-page SEO optimisation, monthly content planning and creation, technical SEO enhancements, effective link building, and dedicated call strategist support.
We aim to attract prospects most likely to make immediate purchases (full-funnel SEO solution).
Investing in B2B SaaS SEO allows you to create a sustainable and evergreen ecosystem that generates leads 24/7 through organic search.
SEO lets you establish multiple channels that fuel an inbound engine, ensuring your website ranks at the top when potential clients are looking to buy or have problems/questions related to your niche, solution, or offer. This strategy ensures long-term visibility and continuous lead generation for your business.
Investing in Google ads definitely provides a quick route to market. However, it is important to consider the long-term benefits of SEO.
With SEO, you have the opportunity to increase your organic traffic over time, which means attracting free visitors to your site without paying for every click.
As your SEO efforts improve, you can lower your ad spend while still generating inbound leads and revenue. What’s more, SEO helps build brand awareness, reputation, and supports demand generation campaigns.
By consistently appearing at the top of organic search results for industry-related questions and searches, you can establish your authority and visibility in your industry.
Good question! Let me share some of my credentials with you. I have been featured by brands like CXL for my expertise in SEO. On LinkedIn, I have nearly 30k followers who are interested in my B2B SaaS SEO & Website insights.
I regularly share valuable tips through social media, my podcast, and newsletter daily. Speaking of my podcast, I have a top 10 B2B marketing podcast you might find interesting. Feel free to check out our customer success stories as well.
If you don't invest in B2B SEO, your competitors will continue to appear above you in organic search results, stealing valuable traffic, inbound leads, brand exposure, and mindshare.
Without a strategic SEO campaign, you risk losing out on potential clients who are actively searching for your products or services.
Investing in B2B SaaS SEO helps you stay competitive and ensure that your target audience finds you before your competitors.
What Clients Say About Us
Justin Rowe
CMO/Founder @ Impactable
“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
Linda Melone
Host, B2B Marketing &
Copywriting Podcast
“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."
John Foshee
CRO @ Porter Logistics
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
Stephen Hodges
CEO @ Boson Hub
“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”
Ready To Grow Your B2B Company?