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B2B SEO AGENCY

PRICING

Grow Your Business With Our professional B2B SEO Agency

SEO has become an essential tool for businesses to increase their online visibility and attract more potential customers. By working with our B2B SEO agency, companies can experience significant growth.

B2B SEO focuses on optimising a company's website and content to rank higher in search engine results for keywords and phrases relevant to their target audience. This helps increase organic traffic to the website and ensures that the right audience is finding the business.

One of the key benefits of B2B SEO is its ability to drive long-term business growth. Unlike paid advertising, which stops generating leads once the campaign ends, B2B SEO continues to bring in organic traffic and leads over time.

Another advantage of B2B SEO is its cost-effectiveness. While paid advertising can be expensive, B2B SEO provides a more sustainable and affordable solution. By investing in B2B SEO, businesses can generate a steady stream of organic traffic without having to constantly spend money on advertising. This helps reduce marketing costs and ensures a higher return on investment in the long run.

Furthermore, B2B SEO can also enhance brand visibility and credibility. When a company consistently appears at the top of search engine results for relevant keywords, it increases brand awareness. This results in higher trust and credibility among potential customers, leading to increased conversions and business growth.

OUR B2B SEO PROCESS

1) On-boarding

We fire up a kick off call with your team & ours to establish in detail: your main offers, ideal client profile, main industries you serve, the problems you fix (and impact of not fixing them), any content/SEO work done to date, if you run Google ads (to see what keywords perform well), your main competitors & discuss next steps.

2) Keyword research + competitor research

Introducing the old school mixed with new school B2B SEO keyword research.

We start off by identifying what target clients search on Google when ready to have a sales conversation (commercial keywords) and prioritise these.

In SaaS these are often keywords like 'best [category] tool/software' or '[competitor] alternatives' or '[offer] for [sector/persona you serve]' and various others.

For B2B service companies it could be '[offer] company' or location based services might be '[offer] company in [location served' or for industries you serve it could be '[service] for [industry/persona]'

New school keyword research: We'd also want to leverage customer research for any problem focused searches, jobs to be done searches, common requests on sales calls (some of these have low search volume but if mentioned a lot can capture high intent leads).

Once high intent keywords are exhausted...

We then look at middle and top of funnel searches e.g. 'how to [job to be done for your client]' and build out articles to attack juicy problems/niche queries than can drive relevant traffic and get prospects into your ecosystem e.g. to download lead magnet, check your podcast, sign up for webinar or email list etc.

We regularly recommend new keyword ideas throughout our SEO campaigns to keep relevant traffic and leads coming your way.

We also review competitors in terms of their focus keywords, their site authority, backlink profiles, how they structure page content, anything they fall short on and more.

3) Website content + technical review

Once we agree on initial keywords we can then map out the pages that either need to be built for each focus keyword (prioritising the commercial intent ones) or utilising existing site pages where relevant.

We then build briefs for pages or can help build out the full content for each to build trust with, resonate and convert focus clients. And help with design/development to build out the website pages/articles.

On the technical side we'd cover full tech SEO including page speed, url structure, meta data, headings, image tags, sitemaps, page structure, menu organisation, re-directs and more

4) Assess and fire-up the quick wins for your B2B SEO campaign

We look at any pages that are ranking 11-50 organically on Google that fit your focus keywords we've identified. 

We then make a game-plan of how to get these ranking top by improving content, technical SEO and any link work (if needed) based on our research.

5) Off-page works

Our off page work includes building quality backlinks from relevant sites that fit your niche:

• Building out citations + directory uploads if relevant.

• Distributing content to trusted sites within your sector to build authority and solid backlinks. 

• Helping you rank for competitive keywords.
  

6) Regular reporting + calls

We have regular comms via email and on zoom/video calls for updates and our plan for each month.

At month-end you'll get a detailed report sharing: organic ranking gains, traffic gains, sales lead gains, work carried out on and off-page and plan of attack for the coming month.

Technical SEO Enhances B2B Website Performance

Technical SEO involves optimising the technical aspects of your website to improve its crawlability, indexability, and overall performance in search engines. It addresses issues like website speed, mobile-friendliness, URL structure, and internal linking.

One of the major benefits of technical SEO for B2B websites is improved organic search rankings. When search engines can easily access and understand your website's content, they are more likely to rank it higher in search results.

Another advantage of technical SEO is improved user experience. A well-optimised website loads faster, is mobile-friendly, and provides a great browsing experience across different devices.

This improves user satisfaction and reduces bounce rates, keeping visitors engaged and on your site for longer periods. A positive user experience is crucial for B2B websites as it helps establish trust and credibility with potential clients.

What’s more, technical SEO ensures that your website is easily accessible and understandable by search engine bots. This means that your website's content is more likely to be indexed correctly and displayed in relevant search results.

By optimising your website's structure, implementing proper schema markup, and using descriptive meta tags, you can improve the visibility of your content in search engine result pages (SERPs). Contact us now for a free consultation and take the first step towards improving your B2B website's performance!

You can find helpful SEO tips and advice in my 'Ultimate B2B SEO Guide'

The Role of Keywords in B2B SEO Strategies

Keywords are the foundation of search engine optimisation. They are the words and phrases that users enter into search engines when looking for specific products or services.

If you identify and target the right keywords, you can position yourself in front of your target audience and increase your chances of being found online.

One of the main goals of B2B SEO is to drive relevant traffic to a website. This is where keywords come into play. By conducting in-depth keyword research, we can identify the terms potential customers use to search for our clients' products or services. This allows us to optimise the website's content, meta tags, and other elements to align with these keywords.

However, it's important to note that keyword usage should be strategic and not excessive. Search engines have become smarter over the years and penalise websites for keyword stuffing.

Our agency carefully selects keywords and integrates them naturally into the content, ensuring an excellent user experience while still optimising for search engines.



In addition to optimising on-page content, keywords are crucial for off-page SEO. When building quality backlinks, using relevant anchor text that includes keywords helps search engines understand the content being linked to and improves the overall website's authority.

Reliable Content Planning & Creation

We understand the importance of high-quality and consistent content in driving traffic and boosting your online presence. That's why we offer top-notch content planning and creation services, tailored specifically to meet the needs of businesses who require fresh content every month.

Our experienced content strategists and writers work closely with you to develop a comprehensive content plan that aligns with your business goals and target audience. We take the time to understand your brand, industry, and unique selling points, ensuring that every piece of content we create is cohesive, engaging, and delivers value to your readers.

With our reliable content planning & creation services, you can expect:

1. Thorough Research: Our team conducts in-depth research on your industry, competitors, and target audience to identify trending topics and keywords that will resonate with your readers.
   
   
2. Content Strategy: We develop a content strategy that outlines the topics, formats, and distribution channels for your monthly content. This ensures your content is consistent, varied, and optimised for maximum reach and engagement.
   
   
3. Quality Writing: Our skilled writers create compelling and informative content that is well-researched, original, and tailored to your brand's voice and tone. We prioritise accuracy and readability, using language that is professional and accessible to your target audience.
   
   
4. SEO Optimisation: We optimise every piece of content for search engines, incorporating relevant keywords, meta tags, and internal linking to improve your website's visibility and organic rankings.
   
   
5. Timely Delivery: We understand the importance of meeting deadlines and pride ourselves on delivering your monthly content on time, every time.

We provide top-quality blog posts, articles, case studies, and social media content. Our goal is to ensure that your brand consistently delivers valuable and engaging content to your target audience.

Ready to take your content marketing to the next level? Contact us today to discuss how our reliable content planning and creation services can help you achieve your business goals.

How We Helped:

• In-depth keyword research
• Technical audit
• Full content roadmap
• Content production
• Ranking competitor/alternative pages
• Off page citations and link building
  

B2B SEO and Content Marketing: A Winning Combination

Content marketing is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. You provide valuable insights, industry trends, and solutions to common challenges.

This way, you position your business as an authority in your field, building trust and credibility with potential clients.

When B2B SEO and content marketing are combined, the results can be truly impressive. By optimising your content with relevant keywords and incorporating SEO best practices, you can ensure that the right audience sees your valuable content. This, in turn, drives organic traffic to your website and increases your chances of generating qualified leads.

Moreover, content marketing provides the fuel for your SEO efforts. Engaging and informative content attracts potential customers and encourages them to stay on your website longer. This reduces bounce rates and improves your overall SEO performance.

At our B2B SEO agency, we create tailored strategies that leverage the power of content marketing to boost your organic visibility and drive targeted traffic to your website.

The Importance of Analytics in B2B SEO Campaigns

As a leading B2B SEO agency, we understand the critical role that analytics plays in achieving success in search engine optimisation. With accurate data, we can make informed decisions and optimise your campaign for maximum impact.

Analytics provides us with valuable insights into the performance of your SEO campaign. It allows us to track key metrics such as website traffic, keyword rankings, and conversion rates. This information enables us to identify what is working well and what needs improvement, allowing us to continually refine our strategies for optimal results.

Accurate data is essential in B2B SEO campaigns because it allows us to measure the return on investment (ROI) of our efforts.

By monitoring the performance of specific keywords and pages, we can determine which areas are generating the most traffic and conversions. This knowledge enables us to allocate resources effectively and focus on the strategies driving the best results.

Also, analytics helps us to identify opportunities for growth and expansion. By analysing user behaviour and engagement metrics, we can better understand your target audience's preferences and tailor our SEO efforts accordingly. This allows us to refine our content strategy, improve user experience, and ultimately drive more qualified leads to your website.

In addition to these benefits, analytics provides valuable insights into your competitors' activities. By monitoring their rankings, traffic, and backlink profiles, we can identify areas where we can outperform them and gain a competitive advantage in the market.

We believe that analytics is the backbone of any successful B2B SEO campaign. Contact us today to discuss how our analytics-driven approach can help you grow your business!

The Role of Link Building in B2B SEO Strategies

An effective SEO strategy is essential for attracting the right audience and driving organic traffic to your website. And when it comes to SEO, link building plays a vital role.

Link building refers to the process of acquiring hyperlinks from other websites to your own. These links act as a vote of confidence for search engines, indicating that your website is credible and relevant. In the B2B world, link building is even more essential as it helps establish trust and authority within your industry.

One of the primary benefits of link building is improved search engine rankings. When reputable websites link to your content, search engines interpret this as a sign of quality and relevance. As a result, your website is more likely to appear higher in search engine results, driving more organic traffic and potential leads to your business.

Link building also helps to increase brand visibility and awareness. When your website is mentioned or linked to by other reputable websites in your industry, it exposes your brand to a wider audience. This can lead to more referral traffic, as well as potential collaborations and partnerships with other businesses.

Moreover, link building is an effective way to establish your authority and expertise in your field. When authoritative sources link to your website, it positions your business as a trusted resource. This can enhance your credibility and attract potential clients seeking industry expertise and thought leadership.



We create tailored link building strategies that help businesses achieve their SEO goals. Contact us today to find out how we can help boost your online presence and drive more targeted traffic to your website.

Why Hire a B2B SEO Agency?

Firstly, B2B SEO agencies understand the unique challenges and dynamics of the B2B industry. They have the expertise to develop strategies tailored to your target audience, ensuring your business gets in front of the right people at the right time.

Secondly, B2B SEO agencies have access to cutting-edge tools and technologies that can uncover valuable insights about your competitors, keywords, and industry trends. This allows them to optimise your website and content effectively, giving you a competitive edge.



Lastly, hiring a B2B SEO agency frees up your time and resources, allowing you to focus on other core aspects of your business. With their knowledge and experience, they can deliver measurable results, driving more qualified leads and increasing your revenue.